Head of Marketing

The role

You will build the marketing organization from the ground up. You will determine how Strike goes to market, acquires and retains customers, and brings new products to market.

What you will do

• Develop and own Strike's global marketing strategy, priorities, operating plan, and budget.
• Build the marketing organization from the ground up, including people, processes, technology, and measurement systems.
• Use customer insights to shape positioning, acquisition strategy, and product adoption.
• Own go-to-market strategy for major product launches, new markets, and strategic initiatives.
• Build product marketing capabilities to communicate product value and positioning.
• Build a scalable customer acquisition engine across various channels.
• Establish clear channel economics including CAC, LTV, and ROI.
• Build marketing attribution, analytics, and measurement infrastructure.
• Own lifecycle marketing across onboarding, activation, engagement, and retention.
• Hire, lead, and develop the marketing team.

Required qualifications

• Significant experience leading growth or marketing at a scaled consumer technology, fintech, financial services, or similarly complex business.
• Experience building or materially transforming a marketing function.
• A true builder mentality.
• Demonstrated success building, testing, and scaling customer acquisition channels.
• Strong command of marketing economics, including CAC, LTV, payback periods, cohort analysis, attribution, incrementality, and return on investment.
• Experience implementing marketing attribution, analytics, and measurement infrastructure.
• Experience managing meaningful marketing budgets and allocating spend based on performance.
• Strong understanding of lifecycle marketing and conversion across the customer funnel.
• Strong product marketing and go-to-market instincts.
• Experience with partnerships, creators, affiliates, referral programs, or other nontraditional acquisition channels.
• Experience marketing high-consideration or high-value products.
• Proven ability to recruit, manage, and develop high-performing teams.

Benefits

• Equity in a high-growth startup
• Cell phone and internet reimbursement
• Flexible PTO, sick leave, and parental leave
• No trading fees when you buy and sell bitcoin on Strike

Before you apply

• Strike uses AI-assisted tools to help review, assess, and verify applications.

About the company

Strike is the Bitcoin company. With Strike, you can buy and sell bitcoin, pay bills, and borrow against your holdings.