Integrated Campaigns Manager - Stablecoins, Crypto, and Bridge

The role

You will lead integrated campaign strategies and plans for Stripe's stablecoin and crypto products. You will manage global cross-functional workstreams to build content and deliver activations through multiple channels to drive acquisition and pipeline growth.

What you will do

• Own the overall campaign strategy and plan for stablecoin and crypto products
• Drive the global cross-functional workstream for activation and impact
• Partner with comms, product marketing, channel, regional, and sales teams
• Work with regional marketing to ensure local relevance and advise on delivery
• Deliver campaigns via digital, web, email, online events, direct mail, social, and more
• Partner with product marketing and content teams to develop campaign materials
• Use or recommend tools to improve the work of the campaigns function
• Act as an expert for the owned audience to champion market trends and customer insights
• Track, analyze, and report on campaign performance metrics

Required qualifications

• 8+ years of enterprise B2B marketing experience including integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing
• Exceptional knowledge of fintech industry landscape, trends, and technology
• Proven expertise in partnering with regional marketing and sales teams to build and grow pipeline
• Analytical acumen to build, interpret, and adjust measurement tools and data
• Exceptional presentation, writing, and communication skills
• Ability to work through ambiguity and drive clarity across complex, global stakeholder groups
• Ability to build campaigns and programs from the ground

Nice to have

• Experience at a highly dynamic, fast-growing growth tech company
• Experience in the payments, financial technology, or adjacent industries or marketing fintech and/or crypto solutions
• Integrated campaigns experience focused on select audiences: crypto, enterprise, financial services, fintech companies
• Product campaigns experience focused on payments, crypto, financial services, and/or embedded finance

About the company

Stripe is a financial infrastructure platform for businesses. Its mission is to increase the GDP of the internet.