Lifecycle Marketing Manager, Capital

The role

You will design, implement, and optimize scaled global lifecycle campaigns to drive demand and revenue for Stripe Capital. You will create email marketing campaigns and multi-channel experiences through channel optimization and user experience focus.

What you will do

• Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications
• Test and scale new channels such as direct mail and push notifications
• Identify customer needs and generate user-driven insights to inform strategy
• Leverage marketing automation, behavioral data, and ML-based techniques for personalized experiences
• Analyze trends and develop actionable insights to optimize against targets
• Collaborate with stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing

Required qualifications

• 7+ years of work experience in a marketing role designing and launching multi-channel campaigns
• 5+ years of experience analyzing and taking action on the performance of marketing campaigns
• 5+ years of experience writing marketing briefs
• 3+ years of experience leveraging data, AI, and ML-driven techniques
• 3+ years of B2B marketing experience
• 3+ years of email marketing, direct mail, and push notification experience

Nice to have

• Experience with Marketo, Salesforce, and/or Salesloft
• Experience working in fintech on lending products

About the company

Stripe is a financial infrastructure platform for businesses. Its mission is to increase the GDP of the internet.