Marketing Operations Manager, AMER Events

The role

You will serve as the end-to-end marketing operations process owner for in-person and online events. You will collaborate with various marketing and sales teams to manage audience strategy, campaign execution, and data processing.

What you will do

• Own end-to-end marketing operations for in-person and online events.
• Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans and success metrics.
• Manage audience strategy and campaign execution including segmentation, registration, email, and attendance tracking.
• Monitor registration and attendance to address risks and improve conversion.
• Manage the capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
• Oversee lead scoring, classification, routing, nurture, and sales notifications.
• Report on campaign performance, attendance, engagement, lead routing, and pipeline impact.
• Maintain standards for data quality, privacy, consent, and contact governance.
• Identify and address process, data, and technology gaps by implementing scalable documentation.

Required qualifications

• 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field.
• 3+ years of proven expertise in Marketo.
• Proven track record of optimizing campaign and execution workflows within event and webinar platforms such as Splash and ON24.
• Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.
• Strong program-management skills to manage timelines, dependencies, risks, and multiple concurrent events.
• Strong analytical and problem-solving skills using campaign data to improve performance.
• Understanding of data quality, consent, privacy, and contact-governance practices.
• Clear written and verbal communication skills.
• Experience working across Marketing, Sales, and Technology teams.
• Attention to detail and ability to operate in a fast-paced environment with changing priorities.
• Experience integrating AI into scalable marketing operations workflow designs and streamline processes.

Nice to have

• Experience in the technology or financial services sectors, ideally within a high-growth company.
• Knowledge of marketing automation tools and processes to enhance efficiency and scalability in campaign execution.
• Strong adaptive skills with a proven ability to thrive in a rapidly changing environment.
• Experience managing or collaborating with an offshore production team to streamline operations.

About the company

Stripe is a financial infrastructure platform for businesses. Its mission is to increase the GDP of the internet.