Regional Field Marketing Manager, EMEA Platforms

The role

You will lead marketing strategy and plan delivery for Stripe's Platforms segment in EMEA. You will set regional field marketing strategy and investment plans to drive demand, pipeline, and customer advocacy.

What you will do

• Define and own the integrated EMEA Platforms marketing strategy.
• Partner with EMEA Platforms GTM leadership to set shared priorities and drive investment decisions.
• Build and oversee the full-funnel marketing plan including brand, demand generation, and customer advocacy.
• Develop industry and account programs for strategic customers and high-potential prospects.
• Bring regional and global teams together to deliver the marketing plan.
• Build Stripe’s brand presence through executive engagement and customer stories.
• Own the EMEA Platforms marketing budget and commercial metrics.
• Represent EMEA Platforms across EMEA and global marketing.

Required qualifications

• 10+ years of B2B marketing experience, including ownership of integrated marketing strategy and investment for a region or comparably broad portfolio in enterprise technology or a complex B2B environm
• A track record of acting as a strategic marketing partner to senior Sales and GTM leaders.
• Experience setting strategy while staying close enough to execution to run programmes from business case through delivery and measurement.
• Success generating and accelerating enterprise or mid-market pipeline, progressing strategic accounts, and driving product adoption and expansion.
• Strong cross-functional leadership, with a proven ability to align regional and global teams without direct authority.
• Ownership of multi-programme portfolios and budgets, and the ability to use data and market insight to prioritise investments and make trade-offs.
• Excellent written and verbal communication, with the ability to explain technical concepts in business terms and present complex recommendations to executive audiences.
• Good judgement and comfort making decisive calls when priorities compete or information is incomplete.
• Strong programme management skills, including experience using agencies or contractors to scale the team's capacity.
• A working knowledge of Salesforce and common marketing tools.

Nice to have

• Experience marketing to software platforms, SaaS businesses, marketplaces, or other ecosystem-led business models.
• Strong understanding of payments, embedded financial services, fintech, or ecommerce.
• Experience developing segment or category positioning and turning it into regional and local-market programmes.
• Experience developing joint go-to-market programmes with technology, consulting, or other ecosystem partners.
• A track record of building customer advocacy programmes and influence strategies with senior enterprise stakeholders.
• Experience building a marketing approach where the playbook, resources, or route to impact was still taking shape.

About the company

Stripe is a financial infrastructure platform for businesses. Its mission is to increase the GDP of the internet.