Senior Director, Marketing

The role

The Senior Director, Marketing leads the full marketing function and is accountable for the integrated system driving customer acquisition, studio traffic, conversion, retention, and brand equity. This role manages brand, retail marketing, digital, lifecycle, and creative teams to translate company goals into integrated plans.

What you will do

• Own the integrated marketing strategy and calendar across brand, retail, digital, and lifecycle.
• Drive customer acquisition efficiency and grow the active customer base.
• Define annual and quarterly marketing priorities, goals, and measurement frameworks.
• Lead marketing inputs into company planning, OKRs, and business reviews.
• Drive studio traffic, appointment conversion, and customer return.
• Build the new studio opening playbook.
• Partner with Retail Operations and Merchandising to align launches and promotions.
• Improve customer retention and LTV through segmentation and lifecycle programs.
• Own marketing's contribution to e-commerce performance.
• Lead and develop a team of senior marketers.

Required qualifications

• 10+ years of marketing experience in high-growth premium consumer, retail, or omnichannel environments.
• 3+ years of people leadership experience, including direct management of senior-level reports.
• Proven track record building and running integrated marketing strategies.
• Deep experience leading multi-channel execution: paid media, organic social, influencer, email and SMS, retail marketing, and site merchandising.
• Strong command of digital performance and attribution.
• Demonstrated experience leading lifecycle and retention programs.
• Experience managing creative development across in-house teams and external agency partners.
• Strong cross-functional operator with a track record of partnering with Retail, Merchandising, Finance, and Operations.
• Based in New York and able to work from the HQ office on a hybrid schedule.

Nice to have

• Familiarity with Klaviyo
• Familiarity with Shopify
• Familiarity with Meta Ads Manager
• Familiarity with Google Ads
• Familiarity with Google Analytics
• Familiarity with Looker
• Familiarity with Figma
• Familiarity with Notion
• Familiarity with Asana
• Familiarity with Zendesk, Loop Returns, Yext, or Delighted

Benefits

• Flexible Work Environment (3 days in office, 2 days work from home)
• Comprehensive Medical, Dental, and Vision Insurance
• Plan option with $0 in-network mental health visits
• Access to Mental Health and Work/Life Resources including Online Therapy, Gender Affirmation Support Services, and Employee Assistance Program (EAP)
• Voluntary Life Insurance
• Health and Commuter Tax-Advantaged Accounts
• Stock Options in connection with the Company’s Equity Incentive Plan
• 401(k) Retirement Savings Plan
• Paid Time Off, Paid Safe & Sick Leave, and Paid Parental Leave
• Paid Sabbatical After 4 Years of Service
• Exclusive Employee Discounts on Piercings and Jewelry
• Access to PerkSpot including pet insurance, discounted tickets, personal finance coaching, and healthy rewards

About the company

Studs is a category-defining ear piercing and earring brand. It connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping® experience.