Senior Marketing Manager - B2C

The role

You will drive the merchant-to-consumer acquisition engine to convert SumUp's merchant network into personal banking customers. This involves planning campaigns across six markets and embedding sign-up moments into merchant touchpoints.

What you will do

• Plan and execute merchant-to-consumer acquisition campaigns across six markets
• Own messaging, creative strategy, localisation, and performance reporting
• Embed consumer sign-up moments into merchant touchpoints
• Drive cross-sell from SumUp Local into the consumer banking app
• Manage conversion, activation, and incentives for consumers from merchant-led channels
• Work with Hardware, CRM, and other business lines to ship consumer acquisition placements
• Build and maintain reporting on merchant-to-consumer acquisition performance

Required qualifications

• Strong B2C growth or lifecycle marketing experience
• Proven track record of planning and executing campaigns across multiple markets
• Experience marketing through partner or owned channels, such as CRM, in-product surfaces, or point-of-sale
• Comfort owning acquisition metrics, attribution, and reporting end to end
• Ability to influence and coordinate across matrixed teams

Nice to have

• Experience in fintech, payments, retail, or a marketplace

Benefits

• Virtual Stock Option programme
• 28 days of paid leave, plus bank holidays and special leaves
• Annual L&D budget for conferences and further education
• Private health insurance, including optical and dental
• Salary-sacrifice commuter benefits via Gogeta
• Retirement scheme (SumUp matches 7% when you contribute 5%)
• Life insurance from MetLife for 2× your salary
• 1-month sabbatical after 3 years of service
• Referral Bonus

About the company

SumUp provides simple and affordable tools to empower small businesses globally. Over 4 million businesses in 37 markets rely on SumUp as their financial partner.