Sumup
Growth Marketing Manager, Credit Products
São Paulo, São Paulo, Brazil. Posted 2 months ago
The role
You will lead growth across SumUp's product portfolio in Brazil with a focus on credit. You will connect marketing, acquisition, and lifecycle initiatives to help small businesses adopt products.
What you will do
- Lead growth across SumUp's full product portfolio in Brazil, focusing on credit/lending products.
- Own acquisition, conversion, activation, retention and cross-sell initiatives.
- Define and execute online acquisition strategies across web and app using Google, Meta and TikTok.
- Partner with global teams to adapt campaigns locally.
- Work with Product, Credit, Risk, Data, Pricing, CRM and Martech teams to scale growth.
- Lead testing and experimentation across campaigns, creative, landing pages and customer journeys.
- Manage a significant marketing budget and deliver against targets.
- Lead and develop a team of marketers and performance specialists.
Required qualifications
- Strong track record in growth or performance marketing for digital, financial or technology products.
- Experience with credit, lending or other financial products, such as SME lending, working capital, merchant finance, credit cards, BNPL or digital banking.
- Experience managing significant budgets and delivering against acquisition, revenue, CAC, payback or activation targets.
- Ability to work cross-functionally with Product, Risk, Data, Pricing, CRM, Martech and Compliance teams.
- Data-driven and experienced in experimentation, optimisation and customer journey improvement.
- Previous leadership experience and ability to build and develop high-performing teams.
- Fluent in English and Portuguese.
Benefits
- 30 days of paid annual leave
- Health and dental insurance (SulAmerica and Careplus)
- Meal and food vouchers (Pluxee)
- Transportation vouchers
- Extended parental leave
- Gympass / Wellhub access
- Employee referral programme with additional rewards
- Access to learning and development opportunities across SumUp globally
About the company
SumUp provides simple and affordable tools to empower small businesses across 37 markets. The company has over 3,000 employees from over 90 nationalities.