Sr. Product Marketing Manager

The role

You will define product positioning, messaging, and go-to-market strategies for Booking and Local products. You will work with Product, Go-to-market, and Growth teams to drive merchant adoption and translate market insights into product strategy.

What you will do

• Define product positioning and messaging for Booking and Local.
• Develop and execute go-to-market plans for Booking and Local launches.
• Coordinate cross-functional launch preparation including sales and support enablement.
• Equip frontline Sales and Operations teams with knowledge and materials.
• Gather and synthesise merchant, Sales, Support, and competitive feedback.
• Track feature activation, adoption, and conversion to refine strategies.

Required qualifications

• Fluency in English, written and spoken.
• Proven experience developing product positioning, value propositions, messaging frameworks and go-to-market strategies.
• Ability to understand customer needs, market dynamics and competitive positioning.
• Experience shaping how products or features are brought to market.
• Experience translating merchant, customer, Sales or Support feedback into actionable insights.
• Ability to align and influence Product, Sales, Growth and Operations teams without formal reporting lines.
• Comfortable analysing adoption, activation and conversion data.

Nice to have

• Experience in SaaS, payments or marketplace businesses.

Benefits

• Opportunity to work with SumUppers globally on large-scale fintech products.
• Commitment to Diversity and Inclusion.
• Dedicated annual L&D budget of €2000.
• Corporate pension scheme with up to 20% matching.
• 28 days of paid leave plus public holidays and special leave days.
• Urban Sports Club subsidy.
• Kita placement assistance.
• Subsidised office lunches.
• 1-month sabbatical after 3 years of service.
• Referral Bonus.

About the company

SumUp is on a mission to empower small businesses globally by providing simple and affordable tools. Over 4 million businesses in 39 markets rely on SumUp as their financial partner.