Director of Marketing

The role

Lead the strategy, planning and execution of marketing campaigns across chicago.com, WBEZ, the Chicago Sun-Times and Vocalo. Connect Marketing, Circulation, Editorial and Membership to drive audience growth, engagement and membership and revenue goals. This role reports to the VP of Marketing & Communications.

What you will do

• Drive the strategy, planning and execution of marketing campaigns across chicago.com, WBEZ, the Chicago Sun-Times and Vocalo
• Lead campaign development from concept through execution
• Drive brand storytelling, creative concepting and copywriting
• Shape channel strategy across social, digital, paid and owned platforms
• Serve as a key connector between Marketing, Circulation, Editorial and Membership
• Build systems and workflows that help scale marketing across a multi-brand ecosystem

Required qualifications

• 5 to 8+ years of experience in marketing, preferably in media, publishing or mission-driven organizations
• Strong creative strategy, brand storytelling, creative concepting and copywriting skills, with a portfolio that shows it
• Digitally savvy and fluent in social, content and platform trends, including short-form video, creators and emerging formats
• Solid understanding of performance and paid media across search, social and digital, including influencer and creator partnerships
• Analytical mindset, with the ability to define KPIs, read performance data and turn insights into decisions
• Scrappy and resourceful, comfortable working with lean tools and knowing when to bring in agency, freelance or production partners
• Highly organized, detail-oriented and comfortable in a fast-paced environment

Benefits

• Competitive salary and benefits package
• Medical, dental and vision coverage
• Vacation and holidays
• Life insurance and disability coverage
• Retirement savings
• Commuter benefits plan

Before you apply

• Pay range is an estimate; the offered pay depends on scope, qualifications, budget, internal equity, location and market pay

About the company

Chicago Public Media is one of the nation's largest local nonprofit news organizations, home to WBEZ 91.5FM, the Chicago Sun-Times and Vocalo. It is funded by nearly 97,000 members and has about 250 staff.