Product Marketing Manager

The role

You will support positioning, messaging, and growth strategy for Subsplash's church tech products. You will lead go-to-market execution for self-serve, direct-to-consumer product lines and optimize the customer lifecycle.

What you will do

• Lead go-to-market execution, positioning, and messaging for self-serve, direct-to-consumer product lines
• Design and optimize the customer lifecycle using product usage and funnel analytics
• Create benefit oriented product narratives and copy for headlines, webpages, and email campaigns
• Work with Marketing Team members to create messaging and campaigns that generate demand and revenue
• Collaborate cross-departmentally between Sales, Marketing, and Product teams
• Work with Product Management, Business Development, and the Executive team to assess the product roadmap
• Attend Product Team Sprint Reviews as a marketing and product advocate
• Maintain working knowledge of the competitive landscape in the church tech space

Required qualifications

• 3+ years of professional experience in product marketing or growth marketing
• Direct experience in a B2B SaaS
• Proficiency with product marketing and analytics tools (e.g., Pendo, Arcade, Hubspot, Thoughtspot, or similar)
• Strong understanding of SaaS growth metrics: activation rate, trial-to-paid conversion, PQL volume, expansion revenue
• Comfortable and proficient with AI models and platforms (Claude, Gemini, etc)
• Excellent written communication skills
• Experience writing conversion-focused copy for self-serve landing pages and in-product messaging
• Comfortable building from ambiguity
• Highly organized and detail-oriented
• Working knowledge of GTM campaign planning, execution, and measurement

Nice to have

• B2C product marketing or marketing experience
• Bachelor's degree in marketing, business, or a related field

Benefits

• Generous Paid Time Off
• Medical Coverage
• Dental Coverage
• Vision Coverage
• 401k Matching
• Culture Building Events

Before you apply

• Role is only available if you reside in one of the following states: AL, AR, AZ, CO, FL, GA, ID, IA, IN, KS, KY, MO, MI, MN, NC, NM, OK, OH, OR, SC, SD, TN, TX, UT, VA, WA, WY
• Employment is contingent upon satisfactory proof of employee's right to work in the U.S.
• Completion of a basic background check

About the company

Subsplash is a platform churches use to run their ministry and engage their congregations. They serve roughly 20,000+ churches, ministries, and nonprofits across the US and Canada.