Suki
Director, Growth Marketing
Redwood City, CA. Posted 2 months ago
The role
The Director of Growth Marketing will define and lead demand generation and account-based marketing strategies for new customer acquisition and customer expansion. This person will build integrated programs to create pipeline and drive revenue growth by identifying high-value accounts and engaging buying committees.
What you will do
- Own and evolve demand generation strategy focusing on new-logo acquisition, strategic ABM, and existing-customer expansion.
- Develop and execute enterprise ABM strategies targeting high-value accounts.
- Partner with Sales and Marketing to identify and prioritize target accounts and refine ICPs.
- Develop targeted campaigns to support expansion within existing customers.
- Identify and test new channels and creative approaches for reaching healthcare audiences.
- Build integrated programs across paid, digital, content, events, and ABM channels.
- Develop programs to generate qualified opportunities and accelerate active deals.
- Partner with commercial leadership to translate revenue priorities into demand programs.
- Integrate events into the broader ABM and demand strategy.
- Build a culture of testing across accounts, audiences, channels, and messaging.
Required qualifications
- 10+ years of experience in demand generation, growth marketing, integrated marketing, ABM, or related B2B marketing roles, with experience leading demand strategy.
- Experience in healthcare marketing, with a strong understanding of the healthcare landscape, complex buying cycles, and decision-making dynamics across health systems and provider organizations.
- Demonstrated experience building and executing enterprise ABM strategies, including 1:1, 1, and 1 programs.
- Proven success driving both new-logo acquisition and existing-customer expansion through targeted marketing programs.
- Strong understanding of account segmentation, buying committee engagement, account intelligence, intent signals, and opportunity acceleration.
- Proven ability to develop new acquisition channels and demand programs.
- Strong analytical skills with experience evaluating funnel performance, account engagement, conversion, pipeline, expansion, and revenue impact.
- Experience partnering closely with Sales, Customer Success, and senior commercial leadership.
- Demonstrated ability to align cross-functional teams around integrated growth campaigns.
- Familiarity with Salesforce, HubSpot, ABM platforms, performance marketing platforms, and modern marketing analytics and attribution.
- Excellent written, verbal, and executive communication skills.
- A bias toward action, experimentation, and measurable impact.
Nice to have
- Experience in enterprise SaaS, healthcare technology, or another complex B2B environment with long sales cycles and multi-stakeholder buying committees
About the company
Suki is a technology company that provides AI solutions for healthcare. Their mission is to reimagine the healthcare technology stack to lift the administrative burden from clinicians.