Manager, Growth Marketing - Retail Media & SEO

The role

This person will own the SEO strategy and retail media investment decisions. They will partner with DTC and Sales teams to drive traffic and retailer sell-through.

What you will do

• Own Supergoop!’s SEO strategy end-to-end including technical, on-page, content, and organic keyword performance.
• Manage day-to-day engagement with retail media partners including planning, execution, optimization, and reporting.
• Build and execute the retail media investment strategy across networks like Roundel, Amazon Ads, Sephora Media Network, and Ulta.
• Partner with DTC, Content, and Education teams on organic discovery, landing pages, and PDP optimization.
• Liaise with retail media network partners and agency contacts to manage performance and troubleshoot.
• Analyze performance data including ROAS, sell-through, share of voice, organic traffic, and keyword rankings.
• Brief retail media creative assets and work with Creative, Brand, and Project Management teams.
• Partner with Sales and Retail Marketing to align investment with account priorities and promotional moments.
• Manage retail media invoices, monthly budget accruals, and SEO tooling spend.
• Perform competitive analysis across retail media presence and organic search.

Required qualifications

• Bachelor’s degree or equivalent work experience.
• 5+ years of experience in retail media, SEO, and/or growth marketing on the brand, retailer, or agency side.
• Strong SEO foundation across technical SEO, content SEO, and on-page optimization.
• Proven track record of driving measurable growth for a small to mid-sized brand.
• Proficiency in retailer reporting dashboards.
• Experience managing meaningful media budgets and making channel-level investment recommendations.
• Well versed in media KPIs across both upper and lower funnel.
• Strong cross-functional collaboration skills.
• Curious, detail-oriented, and a self-starter.

Nice to have

• Experience working for a DTC and/or retailer-distributed beauty or CPG brand
• Direct experience with Roundel
• Familiarity with Amazon Ads, Sephora Media Network, Ulta, and other beauty retailer networks

Benefits

• Comprehensive Health Benefits
• Generous Paid Time Off Policy
• 401k with Company Match
• Product Discounts
• Employee Referral Program
• Company and Team Off-Sites

Before you apply

• Covid-19 vaccination will be required to work in our office.

About the company

Supergoop! has been changing the way the world thinks about sunscreen since 2005. They are committed to creating feel-good sunscreen to protect skin health.