Senior Partner Marketing Manager, Strategic Alliances

The role

This role serves as the marketing lead for Syndigo's strategic technology, cloud, consulting, systems integrator, and channel partners. You will develop partner marketing strategies and execute integrated co-marketing campaigns to increase partner-driven pipeline.

What you will do

• Develop and execute partner marketing strategies.
• Build relationships with partner marketing organizations.
• Identify opportunities for partner engagement and co-marketing.
• Support the launch of new partnerships through go-to-market plans.
• Plan and execute integrated co-marketing campaigns including webinars, eBooks, and digital campaigns.
• Develop partner-specific solution messaging and value propositions.
• Develop scalable partner marketing playbooks and campaign frameworks.
• Partner with Sales Enablement to deliver onboarding and training programs.
• Drive adoption of Syndigo messaging across partner organizations.
• Manage Syndigo's Market Development Fund (MDF) program.

Required qualifications

• 5+ years of experience in B2B SaaS Partner Marketing
• Experience developing and executing integrated marketing campaigns
• Strong project management and organizational skills
• Exceptional written, verbal, and presentation communication skills
• Experience working cross-functionally with Sales, Marketing, Product, and Partner organizations
• Deep understanding of supporting strategic technology alliances, cloud providers, systems integrators, consulting partners, or channel partners
• Track record of managing Market Development Funds (MDF) or partner co-marketing programs

Benefits

• health insurance benefits
• PTO and volunteer time off
• employer-paid short- and long-term disability
• parental and adoption leave
• 401(k)
• tuition reimbursement

About the company

Syndigo provides software that makes product data complete and trusted across a commerce network of 15,000+ brands and 3,500+ retailers.