Marketing Specialist

The role

The Marketing Specialist will create, adapt, and review multilingual marketing content for the International Marketing team. This role supports sales regions across Europe and Australia/New Zealand through campaigns, events, and social media.

What you will do

• Create, edit and quality-check multilingual marketing content across email, social media, landing pages, and campaign assets.
• Develop concise, audience-relevant copy from complex topics and stakeholder input.
• Adapt global content and messaging to regional markets, languages, audiences and channel requirements.
• Structure and optimize content for human audiences, search engines, generative AI platforms and AI-powered customer experiences.
• Co-own the international organic social media program, including editorial planning, content creation and employee amplification.
• Coordinate content reviews, approvals and production with internal stakeholders, agencies, freelancers and translation partners.
• Support campaign, event, partner and customer initiatives with consistent communications across channels and markets.
• Create content with clear calls to action and conversion goals.
• Track relevant content and channel KPIs to improve messaging, engagement, discoverability and conversion rates.
• Manage concurrent deliverables, timelines and stakeholder expectations across international markets.

Required qualifications

• 3+ years of relevant experience in marketing communications, content marketing, campaign communications or a related role.
• Professional fluency in French and English, with excellent writing, editing and proofreading skills in both languages.
• Strong B2B copywriting and content development skills.
• Understanding of organic social media planning and execution, including editorial calendars and employee amplification.
• Understanding of conversion-focused content, calls to action, content performance metrics and the role of content in supporting campaign KPIs.
• Ability to interpret performance data and translate insights into practical content and channel improvements.
• Strong organizational and project coordination skills.
• Confidence working with stakeholders across functions, countries and seniority levels.
• Ability to provide clear briefs and constructive feedback to agencies, freelancers and translation partners.
• Collaborative, hands-on and flexible working style.
• Proficiency with Microsoft Office Suite or related software.

Nice to have

• Experience working in an international, multilingual or B2B technology environment
• German

Benefits

• Generous paid time off
• Health coverage
• Retirement plans tailored to local markets
• Learning opportunities through tuition reimbursement
• Donation matching
• Volunteer time off
• Referral bonuses
• Flex Fridays

Before you apply

• This role is open to candidates currently based in Germany

About the company

Syndigo provides software that makes product data complete and trusted across a commerce network of 15,000+ brands and 3,500+ retailers.