Director of Performance Marketing

The role

You will run performance marketing and digital acquisition for Flex, covering both self-serve and sales-led customers. You will own paid media, SEO, website growth and emerging channels, and work with Product and Sales to turn traffic into paying customers.

What you will do

• Run performance marketing and digital channel execution day to day, and build a small team as the channel mix proves out
• Own paid acquisition across search, display, paid social and retargeting
• Improve CAC, payback period and channel ROI through testing and data-driven iteration
• Partner with Sales and RevOps on ICPs, pipeline goals and campaign planning
• Manage agency partners for SEO/GEO and paid media to clear goals and timelines
• Own the marketing tech stack, attribution and data flow end to end
• Own top-of-funnel acquisition for the self-serve motion and work with Product on activation and onboarding
• Grow organic acquisition for Flex.one through technical SEO, content and site optimization
• Build Flex's visibility on AI discovery platforms such as ChatGPT, Perplexity and Gemini through GEO
• Bring product launches to market with the Brand team, with Legal and Compliance review of claims and disclosures

Required qualifications

• 8+ years in growth, digital or performance marketing, ideally in fintech or B2B SaaS
• Experience managing people or agency teams, with a track record of building strong ones
• Experience at a company scaling
• Hands-on depth in SEO, paid acquisition, website optimization and modern demand generation
• Comfort with sales-led acquisition, intent-based targeting, personalization and lifecycle triggers
• Strong instincts grounded in research, data and customer insight
• Clear, compelling writing and storytelling
• Technical fluency with modern marketing and analytics tools
• A collaborative, human-first approach, with strong values and a bias toward action

Benefits

• Meaningful equity if you help build something big

About the company

Flex is building AI-native financial services for business owners, covering banking, credit, payments and financial operations. The company launched publicly in September 2023 and has raised $100M+ in equity and $300M+ in debt.