Senior Product Marketing Manager, Flex

The role

Own how the market understands Flex across its full product suite. Build the product marketing function from zero, including positioning, competitive narrative, and messaging. Partner with Product, Revenue, Lifecycle Marketing and Sales Enablement to launch what Flex ships.

What you will do

• Own go-to-market for everything Flex ships, with Product leadership each quarter
• Define what ready to launch means across stakeholders and coordinate launches
• Own Flex's competitive positioning and define the ICP for each product line
• Run win/loss analysis and update messaging, battlecards, collateral and objection handling
• Own all written content and messaging used internally and externally, including proof points
• Provide content and messaging to Lifecycle Marketing and Sales Enablement
• Use customer, market and product data to set launch and messaging priorities
• Act as the internal expert on Flex positioning, the product suite and launches
• Brief Leadership and Product on competitive changes and gaps for the Product Roadmap
• Establish process and documentation where none exists today

Required qualifications

• 5+ years in product marketing
• At least 2 years in B2B fintech
• Demonstrated GTM ownership: positioning, messaging, product launches and driving adoption
• Experience with a zero-to-one build with no existing function to inherit
• Strong competitive intelligence skills, including battlecards used on live sales calls
• Strong sense of what resonates in the market and in GTM
• Proven experience partnering directly with Product on positioning
• Excellent written communication
• Comfort with ambiguity and zero-to-one building

Nice to have

• Experience at a company without a dedicated marketing leader, where you established process
• Direct experience as a SaaS individual contributor in Sales, Account Management or Customer Success, ideally as a CSM

Benefits

• Competitive salary
• Equity and stock options
• 100% employer-covered medical, dental and vision
• Unlimited vacation policy
• Remote-friendly culture with biannual offsites

About the company

Flex is building AI-native financial services for business owners, covering banking, credit, payments, personal finance and financial operations. It launched publicly in September 2023 and has raised $100M+ in equity and $300M+ in debt.