Director of Engineering - Marketplace

The role

Own and scale HighLevel's Marketplace and Developer Ecosystem, covering API governance, the App Marketplace, the Developer Platform, monetization and integrations. Lead an organization of Full Stack Builders who take products from idea to production.

What you will do

• Own product vision, strategy, roadmap and execution across the Marketplace ecosystem.
• Drive business outcomes: developer adoption, marketplace revenue, app growth, customer experience and platform reliability.
• Own discovery, UX/design, engineering, QA, releases and post-launch performance.
• Build, hire, mentor and develop Full Stack Builders and engineering leaders.
• Champion AI-native development practices using AI tools, agents and automation.
• Own Public APIs, developer tooling, SDKs, App Marketplace, App Studio and monetization infrastructure.
• Scale marketplace payments, subscriptions, usage-based billing, rebilling and payouts.
• Ensure security, architectural scalability, API governance and operational excellence.
• Translate company objectives and customer insights into product strategies with measurable impact.
• Partner with company leadership on ecosystem growth and long-term platform investments.

Required qualifications

• 10+ years of engineering experience.
• 5+ years in engineering leadership, including leading multiple teams or engineering managers.
• Proven experience owning products end-to-end, including strategy, technical architecture, execution and business outcomes.
• Demonstrated ability to build high-performing, autonomous teams and develop strong engineering leaders.
• Deep technical expertise in distributed systems, API architecture, security and scalable cloud infrastructure.
• Strong product thinking, UX sensibility, customer empathy and commercial judgment.
• Hands-on experience with modern development stacks.
• Experience leveraging AI-assisted engineering workflows and automation.
• Entrepreneurial mindset and strong ownership in ambiguous, fast-moving environments.

Nice to have

• Background in SaaS platforms, Public APIs, Developer Ecosystems, Marketplaces or Integration Platforms.
• Hands-on experience with Node.js and Vue.js (or React/Angular).

About the company

HighLevel is an AI-powered business operating system for agencies, entrepreneurs and SMBs across 150+ countries. The company has over 2,000 team members across 10+ countries and operates as a global, remote-first organization.