Sr. Product Analyst – Lead Generation

The role

You will independently lead product analytics projects for HighLevel's Lead Generation products. You will work with Product Managers, Engineering, Design, Data and GTM teams to find customer behavior insights and growth opportunities.

What you will do

• Own end-to-end product analyses across Funnels, Websites, Forms, Surveys, Domains, SEO, Listings and other LeadGen products.
• Partner with Product Managers to define success metrics and measurement frameworks.
• Build and maintain dashboards for product health and business outcomes.
• Lead funnel, journey, cohort, segmentation and retention analyses.
• Size opportunities, validate hypotheses and help prioritize initiatives.
• Define measurement plans before launches and evaluate adoption and outcomes after release.
• Define events and tracking requirements and identify data quality issues.
• Design and analyze A/B tests and product experiments.
• Lead customer research including interviews and surveys.
• Investigate root causes when important metrics change unexpectedly.

Required qualifications

• 4-7 years of experience in Product Analytics, Business Analytics, Data Analytics or a related analytical role.
• Strong proficiency in SQL, including complex joins and window functions.
• Ability to own analytical projects end to end.
• Experience leading customer research and competitive analysis.
• Experience with product analytics or BI tools such as Amplitude, Mixpanel, Pendo, Tableau, Looker, Power BI or similar.
• Strong understanding of product metrics such as activation, adoption, engagement, retention, conversion, churn and monetization.
• Hands-on experience with funnel, cohort, segmentation, retention and user journey analysis.
• Experience designing or analyzing A/B tests or product experiments.
• Working knowledge of event-based analytics, instrumentation and tracking plans.
• Strong proficiency with Excel or Google Sheets and data visualization.
• Experience partnering with Product Managers, Engineering and Design.
• Ability to explain complex findings in simple business terms.

Nice to have

• Experience with Python for data analysis, including Pandas and NumPy.
• Familiarity with Google Analytics, Google Tag Manager, pixels, attribution or web analytics.
• Understanding of websites, funnels, conversion rate optimization, digital marketing or lead-generation products.
• Experience in B2B SaaS, MarTech, CRM, website builders or high-growth technology companies.
• Familiarity with APIs and how data flows between systems.
• Experience improving analytics workflows or documenting reusable approaches.

Before you apply

• The company is an Equal Opportunity Employer and invites voluntary demographic information.

About the company

HighLevel is an AI-powered business operating system that serves agencies, entrepreneurs and SMBs across 150+ countries. The company has over 2,000 team members across 10+ countries and operates as a global, remote-first organization.