Sr. Director of Growth, Product

The role

This senior leader will run the cross-functional growth organization within the Product team. The role focuses on user acquisition, activation, retention and monetisation, working with Product, Marketing, Customer Success and Product Marketing.

What you will do

• Define and execute a product growth strategy focused on activation, retention and expansion
• Partner with Marketing, Customer Support, Product Marketing, Engineering and Data Science on high-impact growth initiatives
• Design growth loops, reward systems and game mechanics that drive engagement and referrals
• Identify upstream actions that influence trial-to-paid conversion, lifetime value and churn
• Lead and mentor Product Managers and Growth Analysts
• Build a culture of rigorous A/B testing and rapid iteration across onboarding, pricing and engagement funnels
• Use SaaS B2B2C experience to drive product adoption across business and end-user layers
• Turn growth performance data into insights and executive reporting with analytics and finance teams

Required qualifications

• 10+ years in Product Management, Growth or Product-Led Growth roles in high-growth SaaS
• 5+ years in a senior leadership role managing Product Managers or cross-functional growth teams
• Proven track record designing and optimizing growth loops, reward systems and game mechanics
• Deep experience with SaaS B2B2C business models and scaling multi-tenant customer networks
• Expert at identifying high-value upstream actions that predict activation, conversion and churn
• Strong analytical and experimental mindset with hypothesis-driven testing and cohort analysis
• Excellent communication, influence and stakeholder management across technical and non-technical teams
• Bachelor's degree in Business, Engineering, Economics or a related field

Nice to have

• MBA or advanced degree

About the company

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and small businesses tools to build, automate and scale. It is a global, remote-first organization with over 2,000 team members across 10+ countries.