Manager, Growth Marketing

The role

Lead and grow a team of Growth Marketers, setting goals and mentoring junior and senior staff. Also contribute directly to growth strategy, experimentation and execution, working with Product, Marketing, Education and Customer Success.

What you will do

• Lead, mentor and develop a team of Growth Marketers with clear expectations, goals and standards.
• Partner with department leads to set growth priorities and turn them into initiatives for product adoption, engagement and growth.
• Own strategy, planning and execution of growth initiatives, including experimentation, lifecycle programs, product adoption campaigns and expansion.
• Work as a player-coach, contributing to strategy, testing, analysis and execution alongside the team.
• Set KPIs and accountability for measurable business outcomes aligned with company and department goals.
• Use customer insights, product usage data and performance analysis to find opportunities and guide priorities.
• Build repeatable processes, frameworks and reporting to improve team effectiveness and communicate results to stakeholders.

Required qualifications

• 8+ years of experience in growth marketing, product marketing, lifecycle marketing or a related field.
• At least 2 years of direct people-management experience.
• Demonstrated success developing and executing growth strategies that improve product adoption, activation, engagement or retention.
• Experience leading cross-functional growth initiatives and optimizing performance through data-driven experimentation.
• Strong understanding of SaaS business models, product-led growth and customer lifecycle marketing.
• Experience using marketing automation platforms, CRM systems and analytics tools.
• Familiarity with the HighLevel platform and the needs of marketing agencies and small businesses.
• Bachelor's degree in marketing, business or a related field, or equivalent practical experience.

Before you apply

• Manager, Growth Marketing requires at least 2 years of direct people-management experience.

About the company

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs tools to build, automate and scale, supporting businesses in 150+ countries. The company has over 2,000 team members across 10+ countries and operates as a remote-first organization.