Sr.Product Manager – Marketing OS, LeadGen

The role

You will own product strategy, roadmap and execution for HighLevel's LeadGen products, including Forms, Surveys, Quizzes, QR Codes, Chat Widget and External Tracking. You will work with Engineering, Design and Data to turn these into a cohesive lead generation experience.

What you will do

• Own the LeadGen roadmap across Forms, Surveys, Quizzes, QR Codes, Chat Widget and External Tracking.
• Build cohesive experiences across builders, templates, publishing, data models, integrations, analytics and reporting.
• Improve lead capture, completion rates, lead quality, qualification, routing and follow-up.
• Connect the customer journey with CRM, Workflows, Conversations, Analytics and Payments teams.
• Drive External Tracking of visitor behavior, conversions, identity and attribution.
• Strengthen event taxonomies, instrumentation standards and reporting.
• Drive AI-assisted creation, copy generation, qualification and conversion optimization.
• Ensure experiences work well across desktop, mobile and tablet.
• Partner with Engineering on builders, widgets, APIs, submission pipelines and tracking scripts.
• Support go-to-market work including positioning, pricing, launches and customer education.

Required qualifications

• 7+ years of Product Management experience, ideally in B2B SaaS, MarTech, CRM, analytics, growth or customer-engagement platforms.
• Experience owning a customer-facing product or product area end to end.
• Experience defining and executing a roadmap across multiple related product areas.
• Strong understanding of lead generation, customer acquisition, conversion optimization and growth loops.
• Experience with products such as forms, surveys, quizzes, chat widgets, analytics, attribution, tracking or interactive content.
• Familiarity with behavioral tracking and conversion events.
• Understanding of event taxonomies, analytics instrumentation, data pipelines, experimentation and marketing attribution.
• Exposure to embeddable products such as widgets, scripts, SDKs or externally hosted experiences.
• Familiarity with APIs, webhooks, CRM integrations, field mapping, workflow automation and identity resolution.
• Experience partnering with Engineering on frontend, backend, data and infrastructure systems.
• Strong product judgment, analytical ability and UI/UX sensibility.
• Ability to influence cross-functional partners without direct authority.

Nice to have

• Experience with AI- or LLM-powered creation, conversational or optimization products.
• Experience building form builders, survey platforms, chat products, interactive content or behavioral analytics tools.
• Experience with first-party tracking, customer identity, attribution, consent management or data governance.
• Exposure to high-volume event ingestion, real-time analytics, experimentation or personalization systems.
• Experience building products for marketing agencies, SMBs, creators or multi-location businesses.
• Prior experience working in a remote, globally distributed product organization.

Before you apply

• The posting includes an Equal Opportunity Employer statement and voluntary demographic information request.

About the company

HighLevel is an AI-powered business operating system serving agencies, entrepreneurs and SMBs across 150+ countries. It operates as a global, remote-first organization with over 2,000 team members across 10+ countries.