Sr. Product Manager - Reputation Management

The role

You will own the product strategy and roadmap for Reputation Management, a product that helps businesses build trust, improve local visibility and grow through customer reviews. You will drive review growth, AI-powered engagement, automation, analytics and product execution for the Marketing Products OS team.

What you will do

• Define the vision, strategy, north-star metrics and 12-18 month roadmap for Reputation Management
• Drive review acquisition through automated campaigns, multi-channel requests and experimentation
• Build AI-driven review reply experiences, including brand voice customization and bulk actions
• Create automation-first workflows for review requests, sentiment routing and escalations
• Improve review monitoring, moderation and multi-location management
• Deliver reputation reporting, sentiment analysis and AI-generated insights
• Lead customer interviews, usability testing and competitive analysis
• Own PRDs, release planning, stakeholder alignment and post-launch measurement

Required qualifications

• 7+ years in product management
• Experience scaling 0-1 products
• B2B SaaS experience or building AI agentic products
• Strong analytical and technical fluency, able to work with Engineering and Data on data flows, instrumentation, system design and reliability
• Able to define robust metrics and measurement plans
• Able to reason about APIs, permissions and scalable configuration frameworks
• Proven track record of moving business metrics such as retention, expansion, adoption, support deflection and engagement
• Demonstrated ability to lead without authority and align Product, Engineering, Data and GTM
• Excellent written and verbal communication

Before you apply

• The posting describes the company as an Equal Opportunity Employer and includes a voluntary demographic information request

About the company

HighLevel is an AI-powered business operating system serving agencies, entrepreneurs and SMBs in 150+ countries. The company has over 2,000 team members across 10+ countries and operates as a global, remote-first organization.