Sr. Product Manager - Conversations

The role

You will own a defined area of the Conversations product from discovery through launch and growth. You will run customer calls, set priorities, and ship features that improve activation, adoption, engagement and retention.

What you will do

• Own a defined area of the Conversations product end to end.
• Set the strategy, roadmap and priorities for your area and own its outcomes.
• Lead 4–6 agency calls a week to uncover the real problems behind feature requests.
• Turn calls, support tickets and feedback into insights, jobs to be done and pain points.
• Map pain points to capabilities and frame testable hypotheses.
• Build hi-fi prototypes and validate them with stakeholders and customers before engineering starts.
• Write clear PRDs and ship with engineering and design.
• Define the go-to-market motion and launch artifacts with Marketing, Support and Customer Success.
• Instrument features, track usage and run experiments to improve key product metrics.
• Prepare data and narratives for business reviews and annual planning.

Required qualifications

• 7-9 years of Product Management experience, ideally in B2B SaaS.
• Experience on a communication or messaging product: inbox, helpdesk, CPaaS or CRM messaging.
• Proven track record of shipping customer-facing features that moved activation, adoption, engagement or retention.
• Experience building for agencies or multi-tenant, white-label platforms.
• Experience preparing data and narratives for business reviews or annual planning.
• Understanding of messaging channels and their rules: A2P 10DLC, WhatsApp Business Platform, email deliverability and consent.
• Understanding of competing inboxes such as HubSpot, Intercom, Front and Zendesk.
• Understanding of product funnels: activation, adoption, engagement, retention and time to value.
• Experience running discovery and validation loops with prototypes and beta users.
• Experience with AI feature design, including how to measure quality, trust and adoption.
• Experience working with engineering on APIs, webhooks and event pipelines.
• Ability to write clear, structured PRDs and communicate roadmap trade-offs to stakeholders.

Before you apply

• The company is an Equal Opportunity Employer and invites voluntary demographic information, which will not affect application status.

About the company

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. It supports SMBs across 150+ countries and has over 2,000 team members.