Sr. Product Manager - Custom Objects & CRM Data Platform

The role

You will own and evolve Custom Objects, a core part of HighLevel's CRM platform. You will define the product strategy and roadmap for Custom Objects and the CRM data model, working closely with Engineering and Architecture.

What you will do

• Define the product strategy and roadmap for Custom Objects and the CRM data model.
• Build scalable capabilities for custom entities, fields, records, relationships, associations, and permissions.
• Partner with Engineering and Architecture on data models, schemas, APIs, scalability, data integrity, and performance.
• Make Custom Objects a first-class citizen across Workflows, Reporting, Contacts, Companies, Opportunities, Forms, Integrations, AI, and other products.
• Evolve API, webhook, import/export, and synchronization capabilities for reliable integration with external systems.
• Translate complex customer requirements into reusable platform primitives rather than one-off solutions.
• Drive the product lifecycle from customer discovery and technical design through delivery, adoption, and iteration.
• Define and own success metrics across adoption, usage, API consumption, platform reliability, and customer outcomes.

Required qualifications

• 7+ years of Product Management experience.
• Significant experience building platform, CRM, data, developer, infrastructure, or integration products.
• Strong understanding of relational databases, entity-relationship modeling, schemas, and metadata.
• Strong understanding of one-to-one, one-to-many, and many-to-many relationships.
• Strong understanding of APIs, webhooks, data synchronization, integrations, imports/exports, and data mapping.
• Ability to reason about data integrity, scalability, performance, backward compatibility, and system-level trade-offs.
• Proven ability to work deeply with Engineering and Architecture on technically complex products.
• Strong product judgment, able to simplify sophisticated platform capabilities for SMB customers.
• Ability to operate in ambiguous problem spaces and align Product, Engineering, Design, Data, and GTM teams.

Nice to have

• Experience building CRM platforms such as Salesforce, HubSpot, or Dynamics.
• Experience building flexible data platforms such as Airtable, Notion, or Coda.
• Experience with API or developer platforms.
• Experience with integration/iPaaS platforms such as Zapier, Workato, or Tray.io.
• Experience with database, ERP, CDP, data infrastructure, or systems-of-record products.
• Hands-on familiarity with SQL, APIs, data modeling, or integration architecture.

Before you apply

• Remote role at a remote-first organization.

About the company

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. It supports SMBs across 150+ countries and has over 2,000 team members across 10+ countries.