Gopuff
Senior Integrated Marketing Manager
New York, NY, Remote. Posted 2 months ago
The role
You will own the integrated execution of major Gopuff campaigns across brand, talent partnerships, cultural moments and growth initiatives. You will turn strategy into clear plans and keep creative, media, partner and product teams aligned from kickoff through launch.
What you will do
- Own integrated execution of major campaigns across brand, product, growth and the cultural calendar
- Turn strategy into clear, actionable campaign plans across creative, media, social, CRM, performance, partnerships and in-app channels
- Write briefs that give teams a clear problem to solve and a definition of success
- Keep teams aligned from kickoff through launch
- Lead campaigns around talent and brand partnerships from concept through measurement
- Serve as day-to-day lead with talent teams, agencies, brands and external partners
- Turn strategic business priorities into integrated marketing plans with objectives, audiences, channels and measures
- Analyze performance and translate learnings into stronger future work
- Own campaign timelines, budgets, deliverables, approvals and cross-functional coordination
- Drive legal, regulatory and partner approvals to keep campaigns moving
Required qualifications
- 7+ years in brand marketing, integrated marketing, media/publishing, agency strategy/creative work, or a combination
- A track record of turning ambiguous challenges into shipped experiences
- Strong ownership and startup instincts
- A high bar for creative and craft
- Ability to defend decisions with numbers
- Experience managing partners, budgets and multiple live projects at once
- Direct, efficient communication
- Motivation to win
Benefits
- Medical, dental and vision insurance
- 401(k) retirement savings plan
- HSA or FSA eligibility
- Long and short-term disability insurance
- Fitness reimbursement program
- 25% employee discount and FAM membership
- Flexible PTO
- Group life insurance
- Employee assistance program through AllOne Health
Before you apply
- Pay may vary by location; the posted range is the expected range and starting pay depends on skills, experience and interview performance
About the company
Gopuff delivers groceries, household items and everyday wants and needs in minutes. The company is an equal opportunity employer.