Marketing Principal/ Director - Physical AI

The role

You will be Dexterity's overall marketing lead, reporting to the VP, Product & Enterprise Growth. You will create qualified enterprise demand, define the company's position in Physical AI, and produce content that explains the company's robots to enterprise buyers.

What you will do

• Partner with Sales on priority segments, target accounts, buyer needs, lead criteria, and follow-up.
• Design and run account-based and industry campaigns that connect Dexterity's technical differentiation to real operational problems.
• Define Dexterity's positioning, value proposition, audience messaging, and competitive story.
• Translate technical capabilities and deployment realities into clear narratives for business and technical audiences.
• Personally create content across videos, demos, technical explainers, launches, web, presentations, and sales enablement.
• Build executive voices and run the editorial calendar from drafting through publication.
• Enable Dexterity's presence at priority events such as MODEX, ProMat, and NVIDIA GTC, from planning through follow-up.
• Build relationships with business, AI, robotics, logistics, supply-chain, and trade media.
• Build repeatable AI-driven workflows for research, content, campaigns, distribution, follow-up, and reporting, with human review.
• Report sourced and influenced pipeline with a documented attribution method.

Required qualifications

• 8+ years of relevant B2B marketing experience, or comparable work demonstrating Principal-level judgment and ownership.
• Experience operating with solo-marketer scope in a complex technology environment, owning both strategy and execution.
• Experience marketing enterprise AI, physical AI, robotics, or complex industrial technology to enterprise operations buyers in logistics, supply chain, warehousing, fleet, manufacturing, or a related
• Strong writing and editorial judgment for turning technical products into positioning, videos, demos, explainers, launches, and campaigns.
• Evidence of audience or demand growth you can defend with numbers, including channel, timeframe, method, and business result.
• Experience partnering with Sales on targeting, account-based programs, lead or opportunity creation, and pipeline measurement.
• Regular use of AI tools in your own work, including at least one repeatable AI-driven workflow with measurable results and appropriate review and data controls.
• Ability to work regularly from the Redwood City headquarters and travel 10–20%.

Nice to have

• Experience marketing Enterprise AI, Physical AI, or robotics products to enterprise buyers.
• Relevant experience in an adjacent technical market such as industrial automation, autonomy, AI infrastructure, logistics technology, supply-chain software, or developer tools.
• Experience marketing products used in production or another operationally complex environment.
• Relationships with relevant business, technology, AI, robotics, logistics, or supply-chain media and analysts.
• Experience designing event programs around target accounts, executive participation, and follow-up.

Benefits

• Equity
• Comprehensive medical benefits
• Dental benefits
• Vision benefits
• Other compensation elements depending on eligibility

Before you apply

• Dexterity may use AI tools to help review application materials, but all employment decisions are made by qualified people.
• Reasonable accommodations are available for qualified individuals with disabilities and for applicants during the hiring process.

About the company

Dexterity is an enterprise Physical AI company building intelligent robots for complex industrial work, such as trailer loading and unloading and airport baggage handling. It is headquartered in Redwood City, California and backed by Kleiner Perkins, Lightspeed Venture Partners, and Obvious Ventures.