Email & Lifecycle Marketing Manager

The role

You will own the email and lifecycle marketing for Filevine, covering messages to prospects and customers across the buyer journey. Your focus is customer activation, prospect engagement and pipeline generation.

What you will do

• Drive pipeline generation and customer lifecycle progression through email, from nurture through onboarding, retention and expansion
• Design and run a continuous roadmap of A/B and multivariate email tests
• Implement and maintain email creation, proofreading and QA workflows
• Ensure all email copy and design meets Filevine brand standards
• Monitor campaign metrics and deliver insights and executive reporting
• Partner with creative, product, demand generation and marketing teams on email campaigns

Required qualifications

• 5+ years of experience managing email communications, lifecycle strategy and channel growth
• Track record of driving pipeline generation and customer activation and retention
• Analytical and operational rigor in monitoring metrics and running data-driven A/B tests
• Highly process-oriented, with strong project management and cross-functional coordination skills

Nice to have

• Proficiency with email service providers, marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems
• Understanding of email rendering across devices, responsive templates and basic HTML/CSS
• Familiarity with deliverability, spam filters, list hygiene and compliance (CAN-SPAM, GDPR, CCPA)
• Experience with web analytics, UTM tracking and A/B testing platforms

Benefits

• Medical, dental and vision insurance (full-time employees)
• Competitive and fair pay
• Maternity and paternity leave (full-time employees)
• Short and long-term disability
• Opportunity to learn from a dedicated leadership team
• Company swag

About the company

Filevine is a Legal AI company delivering Legal Operating Intelligence through cloud-based workflow and AI-powered tools. It has been recognized by Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.