VP, Performance Marketing

The role

Owns the end-to-end strategy, execution and scaling of performance-driven lead generation across SEO/AEO/GEO, SEM, email, affiliate and emerging channels. Builds a demand funnel that fuels MQL to SQL to SAL to revenue targets, and leads a performance marketing team reporting to the CGO.

What you will do

• Design and execute a unified performance marketing strategy for predictable, scalable demand across B2B and B2C segments
• Build and optimize a multi-touch attribution funnel with stage-specific KPIs
• Define, forecast and hit growth targets for lead volume, cost-per-lead, conversion rates and revenue impact
• Establish enterprise-grade reporting, dashboards and experimentation frameworks
• Scale and mentor a high-performing team; recruit senior talent in paid social, SEO and lifecycle marketing
• Partner with Product, Sales, RevOps and Finance to align marketing investment with revenue and unit economics
• Identify and pilot high-ROI channels such as TikTok, Reddit, partner co-marketing and review platforms, while optimizing Google, LinkedIn and Meta

Required qualifications

• 10+ years of progressive experience in performance marketing
• 5+ years in a senior leadership role (Director or above) at a high-growth SaaS, tech or AI-native company
• Track record of building and scaling $10M+ performance marketing budgets with measurable ROI and revenue attribution
• Deep expertise in Google Ads, Meta Ads, LinkedIn Ads, SEMrush or Ahrefs, Google Analytics 4, Tag Manager, CDP integration, and HTML/CSS for landing page optimization
• Advanced proficiency in performance forecasting, cohort analysis, attribution modeling and statistical significance testing
• Experience hiring, developing and leading distributed or multi-disciplinary marketing teams of 8+ members
• Known for testing bold hypotheses, failing fast and iterating toward breakthrough efficiency
• Thrives in high-autonomy environments and partners with Sales, Product and Executive leadership

Nice to have

• Led demand gen at a company with $50M+ ARR or 1M+ monthly active users
• Built in-house capabilities in SEO content engines, email lifecycle automation and affiliate or partnership programs
• Experience with Capterra, G2, Software Advice or industry-specific review platforms
• Familiarity with privacy-first marketing

Benefits

• Medical, dental and vision insurance (full-time employees)
• Competitive and fair pay
• Maternity and paternity leave (full-time employees)
• Short and long-term disability
• Opportunity to learn from a dedicated leadership team
• Company swag

About the company

Filevine is a Legal AI company delivering Legal Operating Intelligence through its platform and LOIS, the Legal Operating Intelligence System. It has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.