Director, Digital Marketing

The role

You will own the full digital marketing ecosystem, including loyalty, owned channels (email, push, SMS), paid media, third-party delivery platforms, personalization, SEO, and Reddit. You will build roadmaps, manage agencies, and measure results. You will work closely with the Director, Brand and Integrated Marketing.

What you will do

• Own the Insomnia Rewards loyalty program end to end on the PAR Punchh platform
• Lead lifecycle marketing across email, push, and SMS
• Lead the paid media agency and own channel mix and annual budget
• Own SEO strategy, including technical, local, and content SEO
• Own Insomnia's Reddit and community-led growth strategy
• Own presence and performance on DoorDash, Uber Eats, Grubhub, and other delivery platforms
• Build the customer intelligence framework and personalization strategy
• Define and track digital performance metrics with the Marketing Analyst
• Present performance updates and budget plans to the CMO
• Manage agency and vendor relationships across loyalty, CRM, SEO, and analytics partners

Required qualifications

• 6 or more years of experience in digital marketing, CRM, lifecycle marketing, or loyalty
• 2 to 3 years of hands-on building of segmentation frameworks, campaign briefs, and journey logic
• Proven track record leading external agencies to clear, accountable outcomes
• Experience building or materially scaling a loyalty program
• Hands-on experience with at least one major CRM platform such as Braze, Salesforce Marketing Cloud, or Klaviyo
• Demonstrated SEO experience, including technical, local, and content SEO
• Experience with community platforms, particularly Reddit
• Strong executive communication skills

Nice to have

• Experience with PAR Punchh and/or Braze
• Familiarity with Customer Data Platform architecture and first-party data strategy
• Experience managing third-party delivery platforms as a revenue and acquisition channel
• Background in building or optimizing a consumer-facing app as a CRM and loyalty touchpoint
• Experience with programmatic SEO at scale, particularly for multi-location brands

Benefits

• Competitive salary, bonus, benefits, and equity
• Free cookies
• Branded swag
• A highly visible leadership role
• A fun, entrepreneurial, and cookie-filled culture

Before you apply

• Restaurant, QSR, fast casual, retail, or consumer subscription experience is strongly preferred

About the company

Insomnia Cookies was founded in a college dorm room by Seth Berkowitz and now spans more than 350 stores worldwide. The company is headquartered in its flagship Philadelphia, PA location.