VP of Marketing

The role

Lead and grow Offchain's marketing function across brand, communications, product marketing, content, social, partner marketing, demand generation and marketing operations. Set the marketing vision, build a high-performing team, and connect marketing activity to adoption, pipeline and revenue.

What you will do

• Lead and inspire the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns and creative
• Set the marketing vision, priorities, OKRs and operating rhythms
• Build and develop a high-performing marketing team
• Define and strengthen the market position of Offchain and its products
• Guide founder and executive storytelling across keynotes, op-eds, interviews and announcements
• Build a stronger editorial engine of essays, reports, partner stories and content franchises
• Partner with Business Development on the materials and campaigns that move opportunities forward
• Build measurement and attribution to show how marketing contributes to pipeline, adoption and revenue
• Develop and execute high-impact campaigns across owned, earned, paid, partner and executive channels
• Manage budget, marketing technology, vendors and agency relationships

Required qualifications

• 10 to 15+ years of marketing experience, ideally in high-growth technology, fintech, infrastructure, developer platforms, crypto or enterprise software
• 5+ years leading multidisciplinary marketing teams across brand, product marketing, communications, content, campaigns, demand generation or go-to-market
• Track record of building and inspiring high-performing teams
• Experience building distinctive brands and market narratives in complex, technical or fast-changing categories
• Strong commercial instincts and understanding of how marketing drives adoption, pipeline and revenue
• Ability to set vision and strategy while staying close to execution, creative quality and team development

Benefits

• Remote-first global workforce with NY office
• Professional reimbursement program for industry conferences, certifications and more
• Medical, dental and vision coverage (US and some other countries)
• 401k retirement plan with company match (US only)
• Wellness stipend
• Home office setup and ergonomic equipment program

Before you apply

• This role cannot be performed in California or Colorado
• The company warns of fraudulent recruiter activity and says candidates can email jobs@offchainlabs.com to confirm an offer or recruiter is legitimate

About the company

Offchain builds blockchain scaling infrastructure, including the Arbitrum stack that powers Arbitrum One. The company is backed by $124 million in funding and says over 100 teams have built Arbitrum chains with its technology.