Sr Product Marketing Manager

The role

You will drive go-to-market and growth for ZeroDev, a smart account and wallet infrastructure product for developers, fintechs and financial institutions. You will shape positioning, run launches and campaigns, and tie marketing work to pipeline and revenue.

What you will do

• Develop product positioning, messaging and competitive framing across the ZeroDev product line.
• Define go-to-market plans and run launches end to end, including landing pages, blogs, emails, demos, social, one-pagers and internal enablement.
• Run content, search and lifecycle programs, including the X and LinkedIn calendar, SEO, the monthly newsletter, nurture flows and customer case studies.
• Own growth operations: HubSpot administration, lead scoring and routing, campaign tracking (UTMs, PostHog) and funnel dashboards.
• Equip Sales with proposals, battlecards, account briefs and discovery prompts.
• Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated go-to-market efforts.
• Contribute to OKRs and performance tracking frameworks, and manage marketing budget and paid campaigns against named opportunities.

Required qualifications

• 5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure.
• Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes.
• Strong copywriting and storytelling skills.
• Hands-on HubSpot experience: workflows, lead scoring, pipelines and reporting.
• Analytical, with the ability to set up tracking, read funnels and tie marketing work to pipeline and revenue.
• Comfort navigating ambiguity and solving open-ended problems with structure and insight.
• Daily AI tool user who can build simple agent workflows or automations.
• Blockchain enthusiast with a burning curiosity and/or deep understanding of blockchain technologies.

Nice to have

• Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success.

Benefits

• Remote-first global workforce and NY office.
• Professional reimbursement program for industry conference attendance, certifications, and more.
• Medical, dental and vision coverage (US and some other countries).
• 401k retirement plan with company match (US only).
• Wellness stipend.
• Home office set up and ergonomic equipment program.

Before you apply

• This role cannot be performed in California or Colorado.
• The company warns of fraudulent recruiter activity; to verify an Offchain employee or an offer, email jobs@offchainlabs.com.

About the company

Offchain builds blockchain scalability infrastructure, including the Arbitrum stack that powers Arbitrum One. The company is backed by $124 million in funding.