Content Innovation Manager

The role

You will translate Lyra's product capabilities and clinical outcomes into clear buyer-focused messaging. You will apply generative and agentic AI to content workflows and own the content strategy and quality of Responsive, the proposal knowledge base.

What you will do

• Translate product capabilities, clinical outcomes and value propositions into tailored narratives for buyer needs and segments
• Apply generative and agentic AI to improve how teams discover, draft, personalize and refine content
• Experiment with emerging AI technologies across the pursuit journey, from market narratives to finalist presentations
• Own the content strategy, architecture and quality of Responsive, the proposal knowledge base
• Manage governance and content standards that improve AI retrieval, response accuracy and quality
• Turn recurring RFP questions and buyer priorities into insights that strengthen positioning
• Partner with proposal, product marketing, segment marketing, sales and customer success teams to close messaging gaps and build reusable narratives

Required qualifications

• 8+ years in content strategy, product marketing, solution marketing, proposal content or a related field
• Positioning, messaging and persuasive business writing foundation
• Demonstrated experience applying generative and agentic AI to content development
• Exceptional writing and editing skills
• Hands-on experience using and managing proposal management platforms such as Responsive
• Strong understanding of the RFP and complex sales process
• Experience developing and maintaining reusable content for different audiences and use cases
• Strong strategic judgment on relevance, persuasiveness and effectiveness
• Ability to translate complex product or industry information into clear messaging
• Strong cross-functional collaboration skills

Nice to have

• Experience in health care, benefits or another complex or regulated industry

About the company

Lyra Health provides evidence-based mental health care through employers, health plans and partners, with an AI-powered platform called Lyra Empower. The company reports more than 15 million sessions of care delivered and more than 35 peer-reviewed studies published.