Engagement Marketing Lead

The role

This role builds and maintains scaled marketing operating models and engagement playbooks for commercial and large customers. The Engagement Marketing Lead works with Member Marketing, Customer Success, Creative, Operations and Analytics teams to lift member registration and utilization.

What you will do

• Design and own repeatable marketing operating models and frameworks for consistent engagement programs across commercial and large customers.
• Create standardized engagement playbooks and B2B2C marketing strategies that Customer Marketing Managers and Customer Success teams can deploy.
• Partner with Member Marketing, CS, Workforce Transformation, Creative, Operations and Analytics to build automated, trigger-based communication programs.
• Oversee a library of customizable, on-brand marketing assets and toolkits with Creative Design and Content teams.
• Work with analytics to design tracking and reporting that evaluates scaled programs and guides what to test, refine, retire or expand.
• Own and evolve marketing templates, tools, workflows and systems that let engagement marketing run efficiently at scale.

Required qualifications

• 5+ years in marketing, including building, standardizing or scaling marketing programs across multiple customer segments or accounts.
• Demonstrated ability to design scalable processes, playbooks and operating models, not just one-off campaigns.
• Analytical mindset with experience using data to evaluate program performance across many accounts and turn insights into recommendations.
• Proven track record of working across Marketing, Customer Success, Operations and Analytics to build and ship solutions.
• Excellent written, verbal and presentation skills.
• Strong organizational skills and success managing multiple concurrent initiatives.
• Familiarity with Salesforce, Gainsight, Highspot and/or Jira.
• Comfortable operating with latitude and exercising judgment as priorities evolve.

Nice to have

• B2B2C or consumer health experience.

About the company

Lyra Health is a provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers. The company offers Lyra Empower, an AI-powered platform combining care and technology.