Director, Engagement Strategy

The role

This person will lead and coach a team of 7 marketing professionals. They will own the team's annual strategy, budget and quarterly initiatives, and build data-driven marketing playbooks for customer accounts.

What you will do

• Manage and mentor a team of 7 marketing professionals
• Own the annual strategy, budget, and quarterly initiatives for the team
• Turn individual account successes into repeatable playbooks and scalable marketing frameworks
• Establish the team's operational strategy and governance model, including standardized tools, templates and AI use
• Translate data and funnel metrics into customer-facing stories
• Proactively identify underperforming accounts and build targeted marketing turnaround plans
• Create and maintain a library of marketing playbooks by industry, customer tenure, segment and product configuration
• Analyze and report on what is working and tie results to business impact and customer health outcomes
• Maintain sustainable workloads and protect the team's strategic thinking space

Required qualifications

• 10+ years experience in B2B, B2B2C, or relationship-driven corporate marketing
• At least 5 years successfully managing and developing a team
• Proven track record of developing corporate marketing strategies that drive measurable user outcomes
• Ability to translate complex data and metrics into strategic insights for executives and client benefits leaders
• Demonstrated success in customer-facing roles, persuading diverse customer stakeholders to adopt marketing recommendations
• Proven experience working cross-functionally, managing tight timelines and client account escalations
• Works well independently and manages teams and objectives proactively

Nice to have

• Digital health or fast-growing technology company experience
• Background in healthcare or employee benefits
• Familiarity with JIRA, Salesforce, Tableau, Highspot and/or Confluence

About the company

Lyra Health is a provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers. Its Lyra Empower platform combines care and technology solutions.