Lyrahealth
Market Activation Analyst (Health Plans / Health Systems)
United States, Remote. Posted a month ago
The role
This role analyzes healthcare markets to guide Lyra Health's geographic expansion and payer contracting priorities. The analyst builds market activation playbooks and owns the top-of-funnel and care-start forecasting models.
What you will do
- Evaluate healthcare markets using claims, census and payer landscape data.
- Synthesize market trends to inform the corporate roadmap and expansion priorities.
- Evaluate payer density, reimbursement models and local healthcare regulations.
- Develop and customize market-specific activation playbooks.
- Conduct market-level competitive analysis to find high-potential clinical partners.
- Partner with commercial, clinical operations and business development teams on go-to-market strategies.
- Refine and own the market activation top-of-funnel and care-starts quantitative models.
- Track KPIs from market entry through patient onboarding and active care starts.
- Iterate forecast models using performance data to optimize lead generation and funnel efficiency.
Required qualifications
- 3+ years of experience in healthcare analytics, management consulting, corporate strategy, business operations or market intelligence.
- Experience within a digital health, health plan, health system or high-growth healthtech organization.
- Advanced analytical skills in Excel, Google Sheets, SQL or BI tools such as Tableau or Looker.
- Experience structuring and manipulating large third-party datasets.
- Direct experience building conversion, pipeline or top-of-funnel operational models.
- Deep understanding of US healthcare delivery models, health plan reimbursement and provider profiling.
- Strong narrative synthesis and slide-building skills.
- Bachelor's degree in Healthcare Administration, Business, Economics, Statistics or a related quantitative field.
About the company
Lyra Health provides evidence-based mental health care to more than 20 million people through employers, health plans and partners. Its Lyra Empower platform combines care and technology.