Creative Manager

The role

You will lead creative work for the Moonpig brand across campaigns and customer touchpoints, combining creative direction with hands-on design and production. You will also develop motion and video, use AI in creative workflows, and coach the team.

What you will do

• Lead campaign concepts from brief to final execution.
• Own creative quality and brand consistency across channels.
• Stay hands-on in design and production and coach designers and creative partners.
• Develop and produce motion graphics, animation and short-form video.
• Build reusable motion templates and principles.
• Use AI across ideation, visual exploration, storyboarding and editing, with human review in every workflow.
• Build repeatable AI-assisted workflows for campaign assets and test variants.
• Partner with studio coordination and marketing owners on scope, feasibility and deadlines.
• Use audience insight and performance data to shape testing and improve work.
• Over six months, leave brand and motion guidance, templates, tested AI workflows and a clear handover.

Required qualifications

• A strong portfolio of distinctive brand and campaign work across channels, showing creative leadership and personal contribution.
• Strong design craft across typography, composition, visual identity and storytelling.
• Practical motion design, animation and video-editing skills.
• Hands-on experience with generative AI and language-model tools for creative work.
• Ability to use structured briefs and visual references and resolve errors through iterative art direction.
• Sound judgement about AI limitations, responsible use and commercial rights.
• Confidence directing and developing other creatives and presenting work to stakeholders.
• Proficiency in professional design, motion and editing software.

Nice to have

• Experience with consumer or ecommerce brands.
• Seasonal and high-volume campaign delivery.
• Performance creative testing.
• Reusable design and motion systems.
• Introducing AI workflows to a creative team.

Benefits

• Competitive pay and bonuses.
• Generous pension plans.
• Staff discounts.
• Private healthcare (UK).
• Mental health support.
• Generous holidays.
• Hybrid working.
• Up to 20 days of international working.
• Learning allowances.
• Coaching and development programs.

Before you apply

• Portfolio should only include work you have permission to disclose; anonymised examples are welcome.
• Reasonable adjustments can be requested during the interview process.

About the company

The Moonpig Group is home to Moonpig, Greetz, Red Letter Days and Buyagift, and focuses on online gifting and greeting cards. The company describes its mission as helping people feel loved, celebrated and remembered.