Senior CRM Executive (6 Month Fixed-Term Contract)

The role

You will help design, deliver and improve CRM programmes that engage and retain customers. You will work with the CRM Manager on customer journeys, segmentation and campaign measurement across the Irish, Australian and US markets.

What you will do

• Collaborate with the CRM Manager on customer engagement and retention strategies for the Irish, Australian and US markets
• Support delivery of CRM activity across channels, including triggered communications, reminders, newsletters and wider CRM projects
• Design, update and implement customer journeys
• Use market research, competitor analysis and industry trends to bring fresh ideas to the team
• Partner with analytics teams to develop customer segmentation and targeted CRM audiences
• Build and evaluate campaign measurement frameworks, including control groups
• Work with the UK and Greetz CRM teams to scale successful initiatives across New Markets

Required qualifications

• Previous experience working in CRM
• Passion for creating engaging customer experiences and improving CRM triggers, campaigns, content and messaging
• Ability to use customer insights and external trends to find opportunities that add value for customers
• Strong curiosity about customer behaviour and how CRM drives long-term engagement and loyalty
• Collaborative approach with experience working across diverse teams and stakeholders
• Experience using CRM platforms and Email Service Providers, ideally Sailthru
• Experience using reporting and analytics platforms such as Tableau and Sailthru Analytics

Nice to have

• Familiarity with Canva or other design tools
• Experience working across international markets

Benefits

• Competitive pay and bonuses
• Generous pension plans
• Staff discounts
• Private healthcare (UK)
• Mental health support
• Generous holidays
• Hybrid working (1-3 days in office, depending on role and team)
• Up to 20 days of international working
• Learning allowances, coaching and development programmes

Before you apply

• The hiring process has three stages: recruiter screening call, interview with the hiring team, and final interview with senior stakeholders
• Regular face-to-face office time is an expected part of the role, to be discussed during recruitment

About the company

Moonpig Group is home to Moonpig, Greetz, Red Letter Days and Buyagift, and helps people stay close and celebrated through cards and gifts. The group describes itself as leading the online gifting revolution.