Performance Marketing Manager - PPC & Apps (6 Month Contract)

The role

Plan and run paid search and app marketing campaigns across the UK, Ireland and the Netherlands, aligned with business priorities and KPIs. Manage budgets, forecasts and a team of three executives.

What you will do

• Plan and deliver Paid Search and App strategies across the UK, Ireland and the Netherlands, aligned with business priorities and agreed KPIs.
• Manage budgets and forecasts, adjusting investment based on performance and business priorities.
• Monitor campaign performance, investigate changes and turn findings into clear actions for the team.
• Support campaign setup and optimisation, including account structure, targeting, bidding, ad copy and creative testing.
• Build and maintain prioritised growth roadmaps and test-and-learn plans.
• Deliver daily, weekly and monthly KPI reporting and present data-driven insights to senior leadership.
• Manage the PPC finance and creative process.
• Collaborate with Display, Paid Social, Affiliates and Online Video colleagues.
• Line manage three executives, set objectives and provide coaching and development plans.
• Build stakeholder relationships and communicate priorities and performance clearly.

Required qualifications

• 5+ years of hands-on experience managing Paid Search, App and Shopping campaigns and strategy
• Proven track record of optimising activity to drive revenue and/or user acquisition
• Experience managing and developing a team of PPC executives
• Hands-on knowledge of PPC media optimisation tools, such as SA360
• Good understanding of web analytics suites
• Proficient in Excel
• High attention to detail and a commitment to accuracy
• Numbers-driven, able to use data to make informed decisions
• Able to critically evaluate AI-generated outputs and handle business and customer data responsibly

Nice to have

• Preference for experience with Google Analytics 4
• Experience using Google Looker Studio, Funnel or SA360 reporting and data visualisation software

Benefits

• Competitive pay and bonuses
• Generous pension plans
• Staff discounts
• Private healthcare (UK)
• Mental health support
• Generous holidays
• Hybrid working
• Up to 20 days of international working
• Learning allowances
• Coaching and development programmes

Before you apply

• Hybrid role with regular in-person office time, to be discussed during recruitment

About the company

Moonpig Group is home to Moonpig, Greetz, Red Letter Days and Buyagift, leading online gifting with cards and gifts. It describes itself as having a strong focus on equality, diversity and inclusion.