Lead Product Analyst

The role

You will partner with Product, Data and Engineering teams to understand customer behaviour and find ways to improve the customer journey. You will turn analysis into clear recommendations and help teams measure the impact of their changes.

What you will do

• Partner with Product teams to understand customer journeys and opportunities to improve the customer experience.
• Conduct exploratory behavioural analysis using funnel, journey, cohort, segmentation and retention analysis.
• Translate analytical findings into clear, practical recommendations.
• Define, maintain and govern product and behavioural metrics.
• Validate product tracking and data quality with Data and Engineering colleagues.
• Provide guidance on experimentation best practice, including hypotheses, success metrics, test validity and interpretation of results.
• Develop repeatable frameworks, documentation and resources for consistent measurement.
• Build confidence across teams in using behavioural data to inform product decisions.
• Collaborate with cross-functional partners on analytical thinking and customer-focused decision making.

Required qualifications

• Significant experience in Product Analytics, Customer Analytics or a similar role within a digital product or e-commerce environment.
• Strong hands-on SQL skills.
• Experience exploring customer behaviour through funnel, journey, cohort, segmentation or retention analysis.
• Proven ability to define, maintain and govern product metrics.
• Experience supporting experimentation through structured testing, robust measurement and interpretation of results.
• Excellent communication skills, including explaining complex analysis clearly.
• Strong collaboration skills and experience partnering with Product and cross-functional teams.
• Experience creating analytical frameworks, documentation or resources.
• Comfortable working through ambiguity while focused on customer behaviour and product outcomes.

Nice to have

• Working knowledge of Python.
• Experience with product analytics platforms such as Mixpanel, Amplitude or similar.
• Familiarity with Snowflake, Tableau or comparable data platforms.
• Experience using causal inference techniques such as regression, matching, difference-in-differences or uplift modelling.
• Experience evaluating recommendation, personalisation or AI-enabled product features.
• Experience sharing analytical knowledge through coaching, documentation or communities of practice.

Benefits

• Competitive pay and bonuses.
• Generous pension plans and staff discounts.
• Private healthcare (UK) and mental health support.
• Generous holidays.
• Hybrid working (1-3 days in office, depending on role/team).
• Up to 20 days of international working.
• Learning allowances, coaching and development programmes.

About the company

Moonpig Group is home to Moonpig, Greetz, Red Letter Days and Buyagift, focused on online gifting and cards. The group describes itself as leading the online gifting revolution.