Content Marketing Specialist

The role

You will build a content engine for Scaleway's priority industry verticals. You will create original B2B content such as white papers, reports and campaign assets, and own its SEO performance and acquisition results.

What you will do

• Lead content development for selected priority verticals
• Create white papers, industry reports, in-depth analysis, customer stories, articles, landing pages and campaign assets
• Work with Field Marketing to build full-funnel content journeys for industry campaigns and key accounts
• Develop SEO-driven content and optimize existing content for organic visibility and conversion
• Build a systematic approach to content repurposing and distribution
• Work with the Senior Content Editor to apply editorial priorities, tone of voice and standards
• Interview customers, internal experts and external specialists for original insights
• Collaborate with Field Marketing, Lifecycle, Social, SEO, PR and Sales to activate content across channels
• Own content acquisition and performance KPIs
• Manage content projects end-to-end, from research to optimization

Required qualifications

• Excellent writing and editing skills
• Proven experience producing high-quality B2B content such as white papers, industry reports, thought leadership and long-form content
• Strong knowledge of SEO and content strategy
• Strong understanding of B2B demand generation and the customer journey
• Strong understanding of content distribution and repurposing across channels and formats
• Comfortable working with content and acquisition KPIs
• Able to quickly understand complex or technical subjects and turn them into compelling content
• Fluent in English and French

Nice to have

• Experience in B2B technology, cloud or AI

Benefits

• Hybrid work with up to 3 days of remote work per week
• Offices near public transport, with outdoor spaces and bike parking at most sites
• Healthy meal service at headquarters and breakfast at all sites
• Swile card for lunches for staff at regional sites
• Well-being support such as gym access, daycare places and discounted caring services
• International environment with dozens of nationalities
• Internal mobility to other Iliad Group entities

Before you apply

• The posting lists a hiring process: recruiter discovery call, manager interview, home assignment (writing test) with debriefing, and final interviews with key stakeholders

About the company

Scaleway is a European cloud and AI provider founded in 1999, backed by the Iliad Group. It serves private and public sector customers with more than 100 cloud products and renewable-powered data centers.