Secureframe
Growth Marketing Manager
New York, San Francisco, Washington DC. Posted 56 months ago
The role
You will drive customer acquisition through all inbound channels for Secureframe. You will test and optimize conversion pages, web programs, lead handoffs and new acquisition initiatives, working with marketing, sales, product and engineering.
What you will do
- Drive website optimizations through web experiments that increase conversion rate, including copy, flow, form management and site load times
- Lead the ABM strategy to acquire larger businesses through company targeting, custom messaging and sales enablement
- Improve speed to lead for qualification handoffs across digital marketing, lifecycle marketing, SDRs and AEs through data analysis and proposed optimizations
- Lead the creation of new web pages and microsites with high conversion through constant testing
- Develop the referral program for customers and the sales team
- Take new products to market through a variety of GTM approaches
Required qualifications
- 3+ years of relevant growth marketing experience at a fast-growing B2B startup
- Web optimization experience using multiple sources of data to build a testing strategy
- A proven track record working with engineers to prioritize and execute tests at a high pace
- An understanding of the marketing tech landscape and experience with each product category
- Experience working with a high volume of paid landing pages and custom tracking codes
- Experience with Marketing Automation (Hubspot is used) and Salesforce
Benefits
- Medical, dental and vision benefits for you and your dependent(s)
- Flexible PTO
- 401(k)
- Paid family leave
- Ground floor opportunity as an early member of the team
Before you apply
- Secureframe never asks job applicants for payments or fees at any stage
- Genuine recruiting communication and job offers come from @secureframe.com email addresses
About the company
Secureframe provides cybersecurity compliance technology for businesses worldwide. The company is backed by investors including Kleiner Perkins, Accomplice, Gradient Ventures, BoxGroup and Village Global.