Shieldai
Sr. Field Marketing Manager, SE Asia/Oceania (R5941)
Melbourne. Posted a month ago
The role
This role leads field marketing across priority defense, government and aerospace accounts in Southeast Asia and Oceania. The person will run account-based marketing programs and support capture efforts, working with regional Sales, Business Development and Capture teams.
What you will do
- Lead and execute field marketing across priority defense and government accounts in the region
- Develop and execute account-based marketing strategies for priority accounts
- Engage ministries, agencies and armed forces in the region
- Own strategy and execution for major defense and aerospace events, prioritizing high-value account engagement and executive meetings
- Plan and execute owned customer events, private briefings and roundtables with Sales and Capture
- Align marketing programs with regional sales objectives and pipeline targets
- Own Salesforce campaign execution, including Campaign IDs, member status and data integrity
- Partner with Sales on opportunity association, contact mapping and CRM field completion
- Build and execute programs in Marketo, including segmentation, nurture and performance tracking
- Establish KPIs for account penetration, stakeholder engagement, pipeline contribution and deal acceleration
Required qualifications
- 8 to 12 years of experience in field marketing, demand generation or integrated marketing
- Significant exposure to government, defense, aerospace or national security markets in Southeast Asia and/or Oceania
- Demonstrated success marketing into government, military, defense or aerospace organizations in Australia and/or other priority markets
- Strong understanding of defense procurement processes and long-cycle acquisition environments
- Proven experience leading account-based marketing programs; ABM must be a core area of expertise
- Hands-on experience with Salesforce CRM, including campaign creation and reporting
- Hands-on experience with Marketo, including campaign build, segmentation and nurture programs
- Experience executing trade shows, industry events, executive briefings and owned customer programs in defense, aerospace, national security or adjacent technology
- Ability to engage credibly with senior military leaders, government stakeholders and defense industry executives across countries and cultures
- Strong cross-functional partnership skills with Sales, Business Development, Capture and Global Marketing
- Fluent in English, written and verbal
- Willingness to travel extensively across Southeast Asia and Oceania
Nice to have
- Additional language proficiency relevant to Southeast Asia or Oceania
Before you apply
- All offers are contingent on a cleared background check and possible reference check
- Salary is influenced by skill set, experience, licenses and certifications, and work location
About the company
Shield AI is a venture-backed defense-tech company that builds intelligent systems to protect service members and civilians. Its products include Hivemind autonomy software, V-BAT and X-BAT aircraft, and Aechelon simulation technologies.