Growth Marketing Manager, Paid Media & Audience Growth

The role

Build and run Shield's paid media strategy across priority audiences, with a focus on paid social and video channels. Turn audience research into targeting, testing and campaign execution, and work with other teams to act on performance insights.

What you will do

• Build paid media strategy across priority audiences in defense, national security, aerospace, policy, technical and influencer communities
• Translate audience research into targeting across paid social, video, display, programmatic/DSP, search and retargeting
• Develop segmentation and testing frameworks based on personas, communities, behavior and measurement
• Partner with Social, Communications, Creative, Video, Field Marketing, Talent and Product Marketing on audience playbooks and paid media briefs
• Launch, manage and optimize paid campaigns on LinkedIn, Meta, YouTube, Reddit, X, Google and other channels, including budgets, pacing and creative rotation

Required qualifications

• 5-8+ years of hands-on experience building, launching, managing and optimizing paid media campaigns in paid media, growth marketing, performance marketing, digital acquisition, audience development or
• Meaningful campaign budget ownership
• Strong paid social and video experience on platforms such as LinkedIn, Meta, YouTube, Reddit, TikTok, X or similar
• Ability to turn audience strategy into campaign execution using platform targeting, first-party data, behavioral and contextual signals, lookalikes, retargeting and persona-based segmentation
• Strong analytical judgment, including campaign reporting, GA4 or similar tools, UTMs, pixels, conversion events and structured testing

Nice to have

• Experience with defense, aerospace, national security, government or other complex stakeholder audiences
• Experience with DSPs or programmatic platforms such as The Trade Desk, DV360, StackAdapt or similar
• Experience with out-of-home, CTV/OTT, podcasts, newsletters or other channels beyond standard paid social and search
• Familiarity with incrementality testing, lift studies, MMM or other advanced measurement approaches
• Strong writing, creative briefing or messaging instincts, with high attention to detail

Benefits

• Full-time employee offer package includes bonus, benefits and equity
• Temporary employee benefits package applies after 60 days of employment

Before you apply

• All offers are contingent on a cleared background check and possible reference check
• Pay depends on factors such as skill set, experience, licenses and certifications, and work location

About the company

Shield AI is a venture-backed defense-tech company that builds intelligent systems to protect service members and civilians. Its products include Hivemind autonomy software, V-BAT and X-BAT aircraft, and Aechelon simulation technologies.