Director, Integrated Marketing

The role

Lead Ro's highest-priority integrated consumer marketing campaigns, from strategy through launch and performance review. Coordinate Brand, Product Marketing, Growth, Communications and other teams around one campaign plan.

What you will do

• Own integrated marketing strategy and execution for major consumer campaigns, including celebrity partnerships, brand moments and high-priority launches.
• Turn campaign objectives, audience insights, product claims and creative concepts into an integrated strategy across paid, owned and earned channels.
• Find ways to make a creative concept work harder across channels.
• Build campaign architecture: channel roles, key moments, sequencing and dependencies.
• Serve as the single accountable marketing lead for assigned integrated campaigns.
• Partner with Product Marketing, Brand and channel owners to shape and launch campaigns.
• Set priorities, roles, decision points, timelines and operating rhythms for complex initiatives.
• Anticipate risks and resolve cross-functional blockers before they affect a launch.
• Develop a repeatable approach to integrated campaign planning.
• Run feedback loops after launches and turn learnings into better future campaigns.

Required qualifications

• 10+ years of experience in integrated marketing, brand marketing, consumer marketing or related roles.
• Experience within a high-growth consumer, DTC or digitally native business.
• Track record of personally leading large, cross-channel consumer campaigns from strategy through launch.
• Experience orchestrating paid, owned and earned channels.
• Strong consumer and creative judgment.
• Experience partnering with Brand/Creative, Product Marketing, Growth/Performance, Social, Communications/PR and Lifecycle/CRM teams.
• Exceptional cross-functional leadership, able to lead without relying on reporting lines.
• Strong operational instincts and attention to detail.
• Experience in a lean, fast-moving organization where senior leaders both set direction and execute.

Benefits

• Competitive equity package (as applicable).
• Competitive benefits package (as applicable).

Before you apply

• Ro recognizes Equal Opportunity; reasonable accommodations are available in the application and interview process by contacting talent@ro.co.

About the company

Ro is a direct-to-patient healthcare company offering nationwide telehealth, labs and pharmacy services. It has been recognized as a top workplace in Health Care, in New York, and for Women and Parents.