Legal Counsel II, Advertising & Claims

The role

You will review advertising and marketing claims for health products to make sure they are truthful, accurate, not misleading, and supported by evidence. You will advise cross-functional teams on FDA and FTC advertising rules and on legal and regulatory risk across websites, social media, podcasts, billboards and TV.

What you will do

• Serve as internal subject matter expert on FTC and FDA advertising and marketing issues for health products.
• Review and advise on product claims and claim substantiation, including studies, clinical data and consumer research.
• Sit on the medical-legal-regulatory-marketing review team for advertising review.
• Assess legal and regulatory risk of proposed claims and recommend revisions, qualifications or further substantiation.
• Collaborate with cross-functional teams on strategic initiatives and advertising campaigns.
• Monitor FDA and FTC regulations, state laws, industry trends, enforcement actions and litigation.
• Maintain documentation of claim reviews, supporting evidence and substantiation assessments.

Required qualifications

• Juris Doctor (JD) from an accredited law school.
• Active member in good standing of a state bar association.
• 5+ years of experience advising on product claims and claim substantiation for FDA- or FTC-regulated products.
• Experience evaluating scientific and clinical evidence to substantiate advertising claims, including study design, endpoints and statistical findings.
• Strong knowledge of FTC advertising substantiation standards, including express and implied claims, competent and reliable scientific evidence, comparative advertising, misleading net impression, infl
• Familiarity with FTC enforcement actions, Lanham Act challenges, consumer false advertising litigation and NAD proceedings.
• Exceptional analytical, research and writing skills.
• Strong communication and interpersonal skills, with the ability to build relationships across all levels of the organization.
• Business-oriented mindset with the ability to translate legal advice into practical solutions.
• Adaptable and able to thrive in a fast-paced, dynamic environment.
• Self-starter able to manage multiple projects simultaneously and meet deadlines.
• Passion for the telehealth industry and a desire to make a meaningful impact.

Benefits

• Full medical, dental and vision insurance plus OneMedical membership
• Healthcare and Dependent Care FSA
• 401(k) with company match
• Flexible PTO
• Wellbeing stipend
• Paid parental leave and fertility benefits
• Pet insurance
• Student loan refinancing
• Virtual resources for mindfulness, counseling and fitness

Before you apply

• Ro welcomes qualified candidates of all races, creeds, genders and sexualities.
• Reasonable accommodations are available in the application and interview process; contact talent@ro.co.

About the company

Ro is a direct-to-patient healthcare company offering nationwide telehealth, labs and pharmacy services through an integrated platform from diagnosis to medication delivery and ongoing care. It has helped millions of patients since 2017 and has been recognized as a top workplace in health care, New York, and for women and parents.