Associate Manager, Offline Marketing

The role

You will own the day-to-day management and optimization of Ro's Audio and YouTube campaigns across conditions. You will also help build the endorser partnership program and find new podcast, YouTube and creator partners to reach new patients.

What you will do

• Own and optimize Ro's Audio and YouTube campaigns across conditions, including media plans, budgets and performance against acquisition targets.
• Help build Ro's endorser ecosystem by finding high-potential talent and partnership opportunities across podcasts, YouTube and creators.
• Evaluate and structure new partnership opportunities, including media economics, audience fit, usage rights and expected value.
• Develop a partnership pipeline and testing roadmap for new talent, audiences and partnership models.
• Manage relationships with Audio and YouTube agencies and external partners as a day-to-day Ro point of contact.
• Monitor campaign and partner performance and recommend where to scale, extend, optimize or exit partnerships.
• Partner with Paid Social and Creative teams to extend endorser content into performance assets.
• Help shape creative strategy with endorsers and partners, applying learnings from native placements and Paid Social.
• Analyze media and creative performance and turn campaign data into clear recommendations for stakeholders.
• Own campaign launches, creative briefing, script refreshes, compliance reviews, reporting and budget management.

Required qualifications

• 3 to 5 years of experience in performance marketing, media planning or buying, partnerships, growth marketing, or a related field.
• Experience managing or supporting scaled acquisition programs with budgets of $3M+ per month.
• Experience across one or more relevant channels such as Audio (radio and podcasts), YouTube, creator partnerships, TV/CTV, or other Offline acquisition channels.
• A genuine interest in creators, endorsers, podcasts, YouTube and the media landscape.
• Strong performance-marketing instincts and comfort using metrics such as CAC, response rate and conversion performance.
• A passion for data and the ability to use qualitative and quantitative information in decisions.
• Experience running A/B, multivariate and geo tests.
• Familiarity with attribution approaches for offline channels.
• Experience managing external agencies, media partners, creators or other external stakeholders.
• Experience with creative development and production workflows, and how creative can be tested as a performance lever.
• Strong project-management and prioritization skills across multiple campaigns and partners.
• Comfort working cross-functionally in a fast-paced environment with ambiguity.

Nice to have

• Experience with marketing analytics and reporting tools such as Looker, Mixpanel, Hex or similar platforms.
• Audio attribution platforms such as Podscribe.
• AI platforms such as Claude.

Benefits

• Competitive equity package (as applicable).
• Competitive benefits package (as applicable).

Before you apply

• Ro welcomes qualified candidates of all races, creeds, genders and sexualities.
• Reasonable accommodations are available in the application and interview process; contact talent@ro.co.

About the company

Ro is a direct-to-patient healthcare company offering nationwide telehealth, labs and pharmacy services. It has been recognized as a top workplace in Health Care, in New York, and for Women and Parents.