[WEBTOON] Senior Content Programming Manager, On-Platform Curation

The role

You will own how series are discovered, pitched and sustained inside the app. You will combine editorial judgment, readership data and product work to match stories with the right readers over time.

What you will do

• Map and manage the growth trajectory of a series from launch to completion
• Identify the right timing to push a series, including slow-burn stories
• Analyze series to find core hooks, emotional payoffs and target reader groups
• Plan programming around serialization rhythm, cliffhangers, season breaks and hiatuses
• Write and direct in-app copy such as titles, taglines, banners, push and inbox copy
• Build and maintain readership segments based on reading behavior
• Identify titles that drive sustained reading for each segment
• Design, run and read A/B tests on placements, creatives and copy
• Define what each recommendation and discovery surface should own and where human curation adds value
• Work with content, localization, CRM, product, data and creative teams in the U.S. and Korea

Required qualifications

• 7+ years of experience in content programming, editorial curation, merchandising or content marketing for a digital content platform
• Strong story analysis skills, including narrative structure, character appeal, tropes and tone
• Exceptional writing and editorial judgment for crafting pitches
• Hands-on data skills: defining segments, cohort and retention analysis, dashboards
• Proficiency in SQL or ability to work independently with analysts on complex queries
• Experience running in-app or on-platform experiments and translating results into decisions
• Working understanding of recommendation systems and personalization
• Deep familiarity with U.S. readers and pop culture, including genre fandoms and social reading trends

Nice to have

• Experience with webcomics, manga, comics, web novels or other serialized content
• Hands-on experience with CRM platforms such as Braze
• Strong AI literacy for content analysis, copy and data work
• Familiarity with monetization models for serialized content
• Experience shaping product requirements for curation or discovery features
• Korean language ability or experience working with Korean teams

Benefits

• Career development and mentorship
• Health benefits, including vision and dental
• Generous PTO and Parental Leave Top-up
• 401K contributions
• Commuter benefits
• Global WEBTOON and LINE FRIENDS discount program
• Winter break shutdown

Before you apply

• Benefits listed apply to full-time roles only

About the company

WEBTOON Entertainment is a global entertainment company with platforms for webcomics and storytelling, including CANVAS and WEBTOON Originals. It has about 155 million monthly active users and includes brands such as Wattpad, WEBTOON Productions and Studio N.