[WEBTOON] Marketing Manager, Partnerships

The role

You will lead end-to-end co-marketing and brand partnership campaigns, from concept and pitch through launch and performance analysis. You will work with senior external partners and cross-functional teams to expand WEBTOON's reach.

What you will do

• Lead integrated partnership marketing campaigns from concept and pitch through go-to-market execution, launch, and performance analysis
• Develop partnership concepts that link WEBTOON IP, creators, and fandoms with partner brands
• Craft pitch decks and present strategic narratives to partners and executive leadership
• Own go-to-market plans, including objectives, target demographics, messaging, channel mix, briefs, timelines, budgets, and KPIs
• Serve as the main marketing liaison with high-profile entertainment partners, managing creative approvals and brand compliance
• Work with Content, Social Media, PR, Creative, Growth Marketing, Product, Legal, and Brand Safety on integrated activations
• Monitor and report on campaign KPIs and brand lift, turning data into playbooks for future collaborations
• Track trends in entertainment, fandom communities, creator culture, and brand partnerships

Required qualifications

• 5+ years of professional experience in entertainment, brand, or consumer marketing
• 3+ years directly leading co-marketing or brand partnership campaigns
• Proven portfolio of successful partnership campaigns with pitch decks, go-to-market strategy, and measurable outcomes
• Exceptional deck creation and presentation skills, comfortable pitching to senior external executives
• Hands-on experience with creative briefs, marketing plans, and asset production across social, video, and digital channels
• Solid understanding of social media, influencer marketing, PR, performance marketing, and experiential activations
• Genuine understanding of fandom-driven audiences and online communities (e.g., comics, manga, anime, gaming, or pop culture)
• Demonstrated ability to lead cross-functional teams and drive alignment without direct authority
• Strong organizational skills and ability to analyze campaign metrics
• Outstanding verbal and written communication skills

Nice to have

• An active network of marketing and brand contacts across entertainment studios, gaming publishers, music labels, or lifestyle brands
• Familiarity with webcomics, digital storytelling platforms, or the creator economy

Benefits

• Career development and mentorship
• Health benefits, including vision and dental
• Generous PTO and Parental Leave Top-up
• 401K contributions
• Commuter benefits
• Global WEBTOON and LINE FRIENDS discount program
• Winter break shutdown

Before you apply

• Benefits listed apply to full-time roles only

About the company

WEBTOON Entertainment is a global entertainment company and home to large storytelling platforms, with about 155 million monthly active users. Its brands include WEBTOON, Wattpad, WEBTOON Productions, Studio N, and eBookJapan, among others.