[WEBTOON] Global Brand Marketing Manager

The role

You will join WEBTOON's Global Brand Task Force to build the brand foundation for WEBTOON in the U.S. and globally. You will own brand campaigns from planning to execution and report on brand and platform performance.

What you will do

• Help build WEBTOON's brand foundation in the U.S. and globally, and develop short, mid, and long-term brand growth strategies.
• Shape WEBTOON's brand marketing vision, positioning, and core messaging.
• Partner with teams worldwide to keep the brand consistent across channels and aligned with user growth goals.
• Own always-on and major brand campaigns and multi-channel activations end to end, including digital, OOH, experiential, partnerships, and influencer or celebrity partnerships.
• Manage campaign budgets, timelines, and agency and vendor relationships with the Creative team.
• Partner with Creative teams to develop campaign concepts, messaging, and creative assets.
• Develop measurement frameworks to evaluate campaign effectiveness and guide future initiatives.
• Track and report campaign and brand performance, including platform metrics and brand health indicators.
• Develop scalable marketing frameworks and campaign playbooks to improve execution and collaboration.

Required qualifications

• 5+ years of brand marketing experience, ideally in entertainment or fandom-driven industries.
• Proven experience developing brand strategies and executing integrated, multi-channel campaigns.
• Strong understanding of the U.S. entertainment landscape, media ecosystem, and consumer trends.
• Experience working within a global organization and driving cross-functional collaboration without direct authority.
• Experience collaborating with internal creative teams and external agencies.
• Strong analytical mindset, using consumer research, brand tracking, and campaign data to inform strategy.
• Exceptional project management and organizational skills across multiple initiatives, budgets, and stakeholders.
• Excellent communication, presentation, and storytelling skills.
• Highly adaptable and comfortable with ambiguity, shifting priorities, and a dynamic environment.

Nice to have

• Experience marketing to fandom-driven audiences, with understanding of community building and audience engagement.
• Familiarity with WEBTOON, anime, manga, web novels, gaming, or adjacent fandom communities.
• Bilingual proficiency in English and Korean.

Benefits

• Career development and mentorship.
• Health benefits, including vision and dental.
• Generous PTO and Parental Leave Top-up.
• 401K contributions.
• Commuter benefits.
• Global WEBTOON and LINE FRIENDS discount program.
• Winter break shutdown.

About the company

WEBTOON Entertainment is a global entertainment company and leader in the mobile webcomic format. Its IP and creator ecosystem includes WEBTOON, Wattpad, and several other brands and platforms.